At the beginning of 2024, Apple launched the Vision Pro, mixed reality glasses with which the Californian company intended to stand up to the well-known Meta device (MetaQuest 3). However, it has not been successful, due first of all to its exorbitant price and its gradual launch, which has not yet reached Spain.
That is why Apple is working on a new concept of these glasses, developing an economical version of them, according to the latest rumors.
New Apple Vision Pro at half price
This new device, which could simply be called “Apple Vision,” would be available in 2026 at a significantly lower price than the current Vision Pro, which costs $3,499. With a approximate price of 2,000 dollars (about 1,900 euros), this version would seek to attract a broader audience, who wants to experience Apple’s innovative technology without having to pay so much.
This new device with a much lower price will sacrifice some of the advanced features present in the Vision Pro, such as the Eyesight function, which allows people to see the user’s eyes through an external screen. This technology, which has been one of the most striking elements of the device, will be eliminated to reduce costs in this new model.
In addition, this cheaper version will have slightly less power. While the Vision Pro uses the M2 processor, the low-cost model will be powered by an A-series chip, like those currently powering the iPhone. Although this will involve less processing capacitythe overall AR/VR experience will still be impressive, but somewhat more limited compared to its premium version.
2026 will be the year of Apple
Another factor that will influence the price reduction will be the use of lighter materials and less expensive. Although specific details have not yet been released, it is likely that the new Vision will be designed to be more comfortable to wear for extended periods, something that has been highly requested by users.
The year 2026 will be crucial for Apple in the augmented reality and mixed virtual reality market, as they plan to launch two models of the glasses. In addition to the lower-cost Apple Vision, a successor to the current Vision Pro will also be launched, which could bring major processor improvementsalthough it will maintain the key features that we already know, such as the high resolution of the screens and Eyesight technology.
This move by Apple is crucial and will allow Californians to offer a wider range of options to its customers, with a focus on those looking for a premium augmented reality experience without the high price of current mixed reality glasses. By having a richer price range and features, Apple hopes to attract the attention of a larger number of users and sell twice as many units of the cheaper Vision than the Vision Pro.
If you are interested in getting a Vision Pro at a better price, stay tuned to our website and you will be aware of everything related to this product.