The cameos in the world of cinema are the order of the day, and for those who do not know, they refer to brief appearances of a person known in a film or series, usually. However, what we come to tell you today is much deeper and has Tim cook as the protagonist. And never better.
Apple, one of the most powerful companies in the world, wanted his own CEO, Tim Cook, to make a cameo in the original Apple TV+ comedy The Studio.
Tim cook as an actor? At the moment not
But they did not count on Seth Rogen, creator of the series, I was going to say no. Thus, as is. Neither by brand pressure, nor by corporate hierarchy, nor by media power. The cameo went to another … and not for anyone, but for Netflix's very executive co -director, Ted Saraonds.
The moment in question takes place in episode eight of The Studioa satire of the world of entertainment that has gained relevance within the Apple TV+catalog. In a brief scene set in the bathrooms of the Golden Globes, the fictional character Matt Remick meets Saraonds interpreting himself. During the meeting, Remick is intrigued by the frequency with which the winners thank Saraonds in their speeches. The Netflix CEO responds in a sarcastic tone that is not a coincidence, but part of the contract.
Far from having been taken by criticism as a funny fact, as Saratos himself did in his cameo with that burlesque tone, the conversation is turning towards a tense climate, discussing whether bad relationships between platforms are real. Let us remember that Apple TV+the Californian streaming content service is a direct Netflix competitor.
The juicy of the subject comes when Rogen himself, director of the series, has recognized that Apple asked to be Tim Cook Who gave life to that role. They wanted the leader of his ecosystem to appear on his own platform, but Rogen refused. “They asked us if we could use Tim Cook instead, and we said no,” he said bluntly.
On these facts we can extract several readings: the first, and the most surprising, is that it is unusual that the own Apple CEO It has been rejected in a series of its platform. The second, and very positive and deep, suggests respect for creative integrity in an ecosystem increasingly dominated by brand interest.
Seth Rogen demonstrates with this decision that The Studio It is not simply one more series within the Apple TV+catalog, but a Comedy with character And with your own voice, even if that implies telling you not to the head of the house.
The Studio has had a very positive reception, and Apple TV+ has already confirmed a Second season before even issuing the end of the first, which will arrive on May 21. The funny thing is that, despite rejection, Apple does not seem to have saved Rogen resentment. Or perhaps they understand that, precisely by decisions like this, the series has gained authenticity and media attention.
