While Apple’s Vision Pro headset is already on the market, Samsung’s mixed reality product is still waiting. As a reminder, at the beginning of 2023, the Korean giant has formalized its collaboration with Google and Qualcomm to develop its mixed reality product. And we thought this product would be available in 2024. But as we approach the end of the year, it’s becoming more and more obvious that Samsung’s AR/VR headset or glasses won’t arrive until the year next time, as soon as possible.
But the good news is that a document published by Samsung has just confirmed the arrival of its mixed reality product in 2025. As you may already know, the company has just presented its financial results for the third quarter. And these results are summarized in a PDF document published by Samsung, which also includes its outlook for next year. The manufacturer indicates that next year, it plans “Improving connectivity between products, including upcoming XR (mixed reality) devices, to further improve the user experience in the Galaxy ecosystem.”
It shouldn’t surprise anyone, but there it is in print from Samsung: next year’s flagship will be called the S25 pic.twitter.com/tuqE6flKpc
— Bryan Ma (@bryanbma) October 31, 2024
As it already does on smartphones, Samsung should rely on a software platform provided by Google, while the chips will be offered by the Qualcomm company.
Samsung will continue to focus on AI
In addition to discussing future mixed reality products, the document also presents Samsung’s smartphone strategy for next year. For example, we learn via this document that for the Galaxy S25 series, Samsung will continue to rely on artificial intelligence to boost sales. Samsung also indicates that it also intends to improve the profitability of its smartphone division by improving AI, and by developing sales focused on flagship products.
Otherwise, Samsung predicts slight growth in the smartphone market in 2025, while those for tablets, laptops and connected watches are expected to grow.
- Samsung has just published its third quarter financial results and the presentation which summarizes these results mentions the manufacturer’s future mixed reality products
- These products should arrive in 2025, according to this document
- Samsung has announced its return to this market, via a partnership with Google and Qualcomm, in 2023
