The anticipation for the next generation of folding phones has just added a rather unusual chapter. During the recent winter competitions, Chinese skier Xu Mengtao celebrated her victory by holding a mysterious device red book type. What initially seemed like an oversight in the middle of the broadcast quickly took the form of an advertising strategy when the networks were filled with images of the athlete handling the terminal with ease in the middle of the snow track.
The doubts about which model it was lasted a short time. Hours after the competition, the brand itself cleared up the unknowns through an official publication in which it congratulated the skier. In that same announcement, the company named Xu Mengtao as its Magic V6 Strength Witness Ambassador. This peculiar designation clearly confirmed that the phone that the athlete held before the cameras was, indeed, the expected one. Honor Magic V6completely anticipating its traditional presentation.
An advertising preview that heats up the folding war
This movement is no coincidence. Showing a smartphone in an extreme cold environment seeks to convey a clear message: the fragility that has always haunted people. folding phones It's a thing of the past. Honor wants to show that its new flagship is robust, resistant and ready for the most demanding climate. However, marketing is one thing and daily use is quite another, so it will have to be tested if the internal mechanisms really withstand real life without suffering.
The ground is set for a pitched battle in this year's premium range. Honor has made its first move with this aggressive advertisement in the snow, but the competition is not going to sit idly by. We will see if this device manages to establish itself as a definitive rival in the face of the improvements that will surely be imminent. Galaxy Z Fold 8 will be implemented in the coming months.
Do you think that extreme campaigns like this show that folding products are already ultra-resistant or is it just an advertising mirage.
