Apple’s iPhone will take an important turn in 2025, in addition to next year when the first foldable iPhone is expected. In recent years, user preferences have been clear, with the iPhone Pro Max being the most chosen, followed by the iPhone Pro, although this is expressly due to its size. The iPhone 17 Air could shake the reign of the iPhone 17 Pro Max, and not only that, it may no longer be the king, because in 2026, the foldable iPhone could be the surprise in sales.
The iPhone Pro Max could be overshadowed by new iPhones, although this would save it
The Pro Max models were distinguished by offering some exclusive features above the Pro models. What could really give it a place near the throne is its battery, as it has historically far surpassed the other three models. The Plus model could compete in terms of battery life, but this latest model wasn’t the success it had hoped for, just like the mini model.
The iPhone 17 Air would be the first model to truly shake the Pro Max. Its features could be irresistible, its physique would be one of its strongest advantages. An iPhone model with a large screen, a high-density battery, and a truly slim thickness. Until we put it to the test, we couldn’t declare it a clear winner, although the first physical sensations have been satisfactory.

Despite only having one camera, the iPhone 17 Air could be the new number 1, and the iPhone 17 Pro Max could see its popularity, which it has maintained for years, diminish. Although it must be made clear: the iPhone Pro Max has been the favorite of professional users and those who want the best iPhone, although the meaning of “best” will soon change in 2026.
The foldable iPhone will make a statement despite its high price.
While the iPhone 17 Air is projected to be the new favorite model for Apple and its users, 2026 could mark a radical shift in terms of what a true iPhone can be considered. While the competition has strived to offer the best foldable models, Apple knew how to bide its time and seems to justify it with a foldable iPhone that will have no creases on its screen, in addition to offering a durable model with a titanium and stainless steel hinge.

The only drawback to this technology is that its price could rise to $2,000. Pro Max model buyers might not have a budget issue, but it will be difficult to convert users of the regular and Pro models.
What will be a reality is that the foldable iPhone will bring features that are difficult for an iPhone Pro Max to match. The larger screen, unfolded or not, will be on this new model. As for cameras, the Pro Max has the advantage because there won’t be much room to fit a triple camera module. What might be surprising is that the foldable iPhone will incorporate a front camera hidden in the screen, which is why Touch ID would be chosen instead of Face ID. Will the foldable iPhone be the new king?