It is likely, and more so at this time, that you wonder why most stores never put a apple discountand if it does, it is so low that it cannot be called or offered. This has a reason, or rather several, that we are going to see today.
In addition, we will also analyze Apple’s two legal and own ways to obtain products for a lower value than usual, thus trying to make a product cheaper than it really is, since it is not easy to get it.
Why Apple doesn’t have discounts
There are several points by which we can understand that Apple does not offer discounts, neither at an individual level, nor by external stores such as Amazon or MediaMarkt, which even being Apple’s official SAT, does not include it in important offers such as the day without VAT , being the only brand excluded from these.
- Price control by Apple
Apple uses a strict pricing strategy known as minimum advertised pricing (MAP) policy. This means that retailers cannot sell their products below a set price, which maintains the perception of exclusivity and value of the brand.
Apple products are usually in high demand, even without discounts. Because they don’t need sales to attract shoppers, many stores prefer to focus on discounts from other brands to increase overall sales.
- Low profit margins
Apple offers very low profit margins to retailers compared to other brands. If stores were to discount heavily, they would lose money or barely make any money, which is not profitable for them.
- Exclusivity and promotion control
Apple prefers to control when and how discounts are applied, such as at its own events (for example, Apple’s Black Friday) or through educational discounts. Allowing other stores to offer sales can dilute your brand strategy.
When can we buy something cheaper
As we just said, if we are looking for a significant discount on this brand, and that, in addition, is typical of Apple, we can resort to the Black Fridaymoment where they give away cards for a value that will depend on the product chosen or even through the shopping for studentswhere, if we have a university or institute email, we can get a Mac or iPad for a much lower price.
On the other hand, we can find some discount on Amazon, however, it will not be very significant, although it can help us save a few euros, although we will never see these products included in global offers, as we have just seen, and we will have to be more pending discounts to release stock of not-so-new devices, which is where we can most see that they reduce their prices.
And you, do you have any strategy to buy an iPhone or Mac for a lower price than the real price? Do you use stores in Andorra or other countries with lower taxes? Leave us a comment with your opinion and experience about it. Any trick is welcome, as long as it is legal, of course.
