This device not only topped the list, but was also accompanied by the iPhone 15 Pro Max and the iPhone 15 Prooccupying second and third place, respectively. A resounding success that reaffirms Apple’s dominance in the global smartphone market.
The iPhone 15 is the best-selling mobile
According to the latest report from Counterpoint Research, iPhones continued to demonstrate unusual demand during the third quarter of 2024, a period that had historically seen a slowdown in sales due to the wait for new models. However, the iPhone 15 not only maintained consumer interest, but also managed to stand out from the new iPhone 16.
The iPhone 15 captured 3.6% of the global market, which allowed it secure first place in sales worldwide. However, the real twist in the story comes with the Pro models: for the first time, the Pro versions of iPhones accounted for half of iPhone sales this quarter. The iPhone 15 Pro Max and iPhone 15 Pro helped Apple increase its average selling price (ASP), an indicator that highlights users’ willingness to invest in higher-end devices.
This data is not a surprise when you consider that the Pro iPhones have dominated exports since their launch last year. In fact, the iPhone 15 Pro Max was placed as the second best-selling smartphone, while the iPhone 15 Pro was placed in third place. Without a doubt, the iPhone 15 has managed to capture attention of consumers looking for high-end devices, but with features that justify the price.
Samsung grows and Xiaomi sneaks a mid-range into the top 10
Although Apple triumphed in the third quarter, the brand’s dominance was not as overwhelming as in 2023. Last year, the iPhone 14 and iPhone 13 occupied the top four positions on the list of best-selling smartphones, something that was not It was repeated this year. Apple’s market share experienced a slight decline, mainly due to the rise of its main competitor: Samsung.
Even though Samsung dominated the list with its Galaxy devices, Apple managed to maintain the lead with its high-end models. Samsung managed to place five of its devices in the top ten best-sellers, although most of these were budget models. However, the Galaxy S24a high-end device, achieved impressive performance, changing the situation from previous years, when demand for its flagship phones fell rapidly after launch.
On the other hand, the Xiaomi Redmi 13Ca low-end phone, managed to sneak into the Top 10, reflecting the competitiveness of the market in the more affordable device segment. However, the battle for leadership continues to be dominated by the giants Apple and Samsung, who continue to set the trends in the sector.
