The iPhone is not just an Apple product, it is its cornerstone. From his launch in 2007this device has been the engine that has driven the company to become the most valuable company in the world. But what would happen if Apple made the decision to stop manufacturing iPhones?
Although it seems unlikely, this scenario is no madness and leads us to reflect on the company future and where it could go in an industry that constantly changes.
What would a future be like iPhone
The immediate impact would be devastating. Currently, the iPhone represents More than half of Apple's incomeso its disappearance would mean a loss of billions of dollars annually. Not only that, but Apple's ecosystem turns largely around the iPhone. Airpods, Apple Watch and even services such as Icloud and Apple Music depend, to a greater or lesser extent, on their existence. Without an iPhone at the center of everything, Apple would be forced to rethink its strategy and look for a new basis for its ecosystem. Maybe he New central hub in which they are working and will launch soon?
While the iPhone is the star product, Apple has already shown that it can be reinvented when circumstances require it. In recent years, the company has diversified its business betting on Services such as Apple TV+, Apple Arcade and Apple Music. This has allowed him to reduce his hardware dependence, although he is still not enough to compensate for a possible loss of the iPhone.
In this hypothetical scenario, Apple could bet on emerging technologies such as artificial intelligence and augmented reality. We have already seen the first steps in this direction with the Apple Vision Proa device that, although innovative, is still far from being the iphone substitute. However, these types of devices are increasingly important, so it would not be crazy.
Another possibility would be for Apple to return to its roots and focus on computers. The transition to Apple Silicon chips has been a success, and their MacBooks and iPads have proven to be high quality products.
The end of Apple?
But could Apple really afford to abandon the iPhone without losing its essence? The company has always been characterized by offering integrated experiences, and the iPhone is the key to that philosophy. Unless Apple has a substitute that offers the same connectivity and ease of use, the end of the iPhone would mean a fragmentation in its ecosystem that could move millions of users away. In short: It would be the end of Apple.
It is unlikely that Apple leaves the iPhone in the short term, but this imagination exercise shows us how important it is for the company to continue innovating and diversifying. If one day the iPhone ceases to be important, Apple will need a new product that revolutionizes the market with the same force that did so in 2007. Until then, the iPhone will continue to be Apple's heart, and its disappearance will only be a hypothetical scenario that reminds us of the importance of evolution in technology.
