The RTX 4000 page is gradually turning at NVIDIA; scalded by the setbacks of 2022, the company is planning the end of its range of graphics cards. While the CES show in Las Vegas (January 7-11) promises to be the theater of unveiling of the future RTX 5000the Californian manufacturer is refining this change of chapter to calmly welcome its future series based on the Blackwell architecture, expected at the start of 2025.
An outing organized segment by segment
The scheduled end of the RTX 4000 should follow a precise schedule, revealed by the Chinese site Board Channelsprivileged observer of Asian supply chains. It will first be the high-end which will get the ball rolling: the RTX 4080 SUPER and the RTX 4070 Ti SUPER will disappear from November 2024, their last copies currently leaving the production lines.
Further down the range, the RTX 4070 SUPER and RTX 4070, real commercial successes, will continue their career until December 2024. This extension is not insignificant: their heirs, the RTX 5070, will only hit the stalls in February 2025for massive availability expected in March.
Lessons from the cryptocurrency crisis
This retirement of these old GPU demonstrates lessons learned from the previous transition. Between 2021 and 2022, the excitement of cryptocurrency mining disrupted the market, causing an overproduction of RTX 3000s. Their sudden decline at the end of 2022 left NVIDIA and its partners with bloated stocks, greatly complicating the launch of the RTX 4000.
The RTX 4060 series, located at the entry level (and a little less popular), perfectly illustrates this new, more cautious approach. Its withdrawal will last until the second quarter of 2025, with NVIDIA anticipating a gradual ramp-up in RTX 5060 production.
The case of the RTX 4090D, a version specific to the Chinese market, deserves particular attention. Already withdrawn from distribution circuits, it is proof of NVIDIA’s regional adaptations in the face of American trade restrictions. The manufacturer’s partners (AIC) have exhausted their stocks, marking the premature end of this specific model.
A finely calculated strategy, which reflects the maturity acquired by NVIDIA in the management of its product cycles. The manufacturer, which still dominates the GPU (and more recently AI) market against its major competitor AMD, demonstrates its ability to orchestrate a complex generational transition while preserving its commercial interests and those of its partners. The upcoming arrival of the RTX 5000 announces itself under the best auspices.
- NVIDIA is preparing the end of the RTX 4000 with a precise timetable to make way for the RTX 5000 from 2025.
- The transition seems better managed than in 2022, with a segmented withdrawal of the RTX 4000 to avoid excess stock.
- The RTX 5000, based on the Blackwell architecture, will be unveiled at CES 2025.
