Apple is still looking for its “ next big thing “. Because it is clear that none of its products have disrupted a market as much as the iPhone. According to several very well-informed analysts, the Apple brand is now preparing to enter a new technological era, with a significant diversification of its hardware portfolio.
Projects in augmented reality
The abandonment of the Apple Car, a project on which the company worked for a decade, left its mark internally, highlighting the need to focus on other types of products. Added to this are the low sales of the Vision Pro, which Apple had anticipated due to the cost of the device.
But she seems to have changed her mind in this area as well. Analyst Ming-Chi Kuo explained that the development of a more affordable headset was delayed beyond 2027. The Cupertino firm would thus have favored the production of a second high-end device, equipped with sound. next M5 chip.
Upstream, it would also be developing augmented reality glasses, like the latest developments at Meta. This is a trend in the industry, with this technology considered by some to be the successor to the smartphone. With this in mind, the first product from Apple should be used as a complement to the iPhone.
Apple is very interested in home automation
The Californian giant is also focusing on more modest projects, likely to generate revenues equivalent to those of its iPads or its ” wearables » (Apple Watch, AirPods, etc.). Thus, the home automation sector stands out as a potential goose that lays the golden eggs for Apple.
A brand new product is reportedly in preparation for launch in March 2025: a smart wall-mounted screen. This should serve as a command center for the connected home, including device control, as well as FaceTime and security and intercom features. It should further incorporate Apple Intelligence. Even more surprising, a more sophisticated version with a robotic arm capable of moving the screen is also in development.
A major challenge
Nothing is decided yet. Because it is not guaranteed that Apple’s arrival on this market will be successful. Competition is already tough there, with well-established players. So much so that some analysts say they are skeptical of the idea of seeing the company triumph in home automation.
However, the stakes are high. The company depends more than ever on its iPhone, but it must diversify more to avoid seeing its rivals grab market share. The legacy of Tim Cook, at its head for 13 years now, depends on it.
- Apple wants to diversify its product range.
- Augmented reality and home automation are among the markets in which it wishes to invest.
- New devices from Apple are expected in the years to come.
