This is something Google would have done well without. The Tech giant is the subject of a new complaint in Canada from the Competition Bureau. The risks incurred by the company are major with a fine of up to 3% of its global turnover. Let’s take stock.
What Google is accused of
The antitrust monitoring body said this Thursday, November 28, that it wished “put a definitive end to Google’s structural dominance and anti-competitive practices, and restore competition” in the online advertising market.
He accuses the technological group:
Through a series of calculated decisions over the course of several years, Google has shut out competitors and entrenched itself at the center of online advertising. Google’s near-total control over ad tech software is the result of premeditated design and conduct, rather than superior competitive performance or chance.
Quite heavily accused and exposing itself to heavy sanctions, Google wanted to react through Dan Taylor, vice-president of global advertising, within the group. The executive says his company is eager to respond in court.
Quoted by the Wall Street Journal, the latter affirms that the Canadian authorities “ignore the intense competition in which buyers and sellers of advertising are spoiled for choice”.
The company also believes that these advertising tools are, on the contrary, a help for websites and applications to finance their content and find new customers. The ball is now in the court of the Competition Tribunal of Canada which will have to rule on this matter.
Will Google be forced to sell Chrome?
In any case, the case comes at a very delicate moment for Google. Remember that last August, the Mountain View firm lost his antitrust lawsuit against the American government. The judge ruled that the Tech giant abused its dominant position to crush the competition.
And in fact, American justice could, according to Bloomberg agency sources, ask the judge to force Google to sell Google Chrome. Information that must of course be taken with a pinch of salt. We should soon learn more about this issue which could shake up established balances and positions. If you want to learn more, don’t hesitate to reread our previous article here.
