Always looking for diversification, Apple could enter the surveillance camera market. At least that’s what analyst Ming Chi Kuo, a generally well-informed source, says in his latest blog post. According to this publication, mass production of the first Apple security camera would start in 2026. And the firm would target production of more than 10 million units per year.
In order to promote this product, Apple could rely on the integration of the camera with its ecosystem, as well as compatibility with the Siri assistant and with Apple Intelligence. Furthermore, it should be remembered that Apple has made confidentiality its main focus. And if you trust the Cupertino company with your most personal data, it is very likely that you will also trust it with the surveillance of your home.
New products to ensure growth?
Today, Apple is one of the most valuable companies in the world. And its latest quarterly results are simply excellent. However, the company must find new growth opportunities. According to a recent analysis by journalist Mark Gurman (Bloomberg), failing to offer a new product that would reproduce the success of the iPhone, Apple could instead bet on smaller bets that ensure its growth (new product categories comparable to the iPad or Apple Watch).
Moreover, rumors also suggest that Apple is preparing a connected screen, comparable to Amazon’s Echo Show or Google’s Nest Hub, which would serve as a control center for connected devices in the home. The firm would also be interested in connected glasses. And in his recent publication, analyst Ming Chi Kuo explains that the firm could rely on new health features to boost sales of its AirPods headphones.
- According to a publication by analyst Ming Chi Kuo, Apple could launch security cameras
- Production would be planned for 2026 and the firm would envisage production of more than 10 million units per year
- This product could be a hit thanks to its integration with the Apple ecosystem, and compatibility with Siri and Apple Intelligence
- This is the type of product that could ensure Apple’s long-term growth
