The “absence” or mild presence of Apple in this market has caused Amazon or Google to have been done with all the prominence of the sector, especially for their attendees and intelligent accessories.
2025 will be Apple's year for the home
But this will change, since everything indicates that the Cupertino company is ready to enter this market with a NEW PRODUCTS Designed to convert your ecosystem in the center of the smart home. Although the total irruption would be late, Apple's influence and ability to change industries could make the lost time matter.
According to Mark Gurman reports, Apple is working on several intelligent home devices that could be launched in 2025 and 2026. One of the most anticipated products is a Home Control Displaysmaller than an iPad, designed to be placed on walls or used with a speaker base, being a central hub. This device, similar to the Nest Hub of Google or Amazon Echo Show, would mark a turning point in Apple's strategy in this sector, allowing to centralize the control of homekit compatible devices and, possibly, integrating Facetime and Widgets.
Along with this “control center”, Apple would also be preparing its own version of an intelligent chamber timbre, in addition to a interior security camera. The entry into these markets, dominated by ring and other brands, might seem like a challenge for Apple, but its strategy has always been the same: to be late, analyze market lacks and offer a Premium version with perfect integration into its ecosystem. For iPhone users, the promise of products that work perfectly with the rest of Apple devices could be sufficient to generate interest and capture market share.
New Apple Central Hub
The smart home is still a market with great opportunities, but also very competitive. Despite the popularity of voice assistants and connected devices, the user experience still leaves much to be desired. The fragmentation between different brands, compatibility problems and the lack of a solid standard have stopped their mass adoption. However, with the arrival of Matter, the new standard backed by Apple, Google and Amazon, the industry could be ready for a new era.
Apple's movement towards this sector also makes sense from a financial perspective. The “Hogar, Wearable and Accessories” division of the company, promoted by the success of the Airpods and Apple Watch, has seen a slowdown in its growth in recent years.
The challenge will be to convince users that their products are really better than those of the competition and that They justify their pricesomething Apple has achieved on other occasions. If you manage to offer a superior user experience and perfect integration with its ecosystem, the company could change the rules of the game once again, even having arrived with years late.
