Although the integration between Mac, iPhone and iPad allows a flow of impeccable workEditor Geoffrey Richman prefers Avid, the industry standard, leaving aside Apple's solution.
How Severance is published, the successful Apple TV+ series
Richman has an enviable team. Its main workstation is an IMAC, but sometimes it connects to a MAC Mini remotely, it works with a MacBook Pro when you travel and even use your iPhone to take notes on ideas that you will later apply in your work. This flexibility allows you to modify the assemblies of the series from anywhere, even in hotels or in the office of producer Ben Stiller. For Apple, this is proof that its ecosystem is the best ally of any professional, but especially for creatives. However, when the time comes for the edition itself, Richman resorts to Avidnot at the end cut pro.
This is no accident. Apple mentions timidly in its report that Avid is the “standard edition software of the industry”, as trying to justify Richman's choice. But the reality is that Final cut pro He had his chance to become that standard and it seems that Apple did not take advantage of that occasion.
For years, Final Cut Pro was an essential tool in Hollywood. However, in 2011 Apple made the decision to launch the final cut pro x, a completely redesigned version that eliminated many of the advanced functions that professional editors needed. This caused a massive exodus towards Avid and Adobe Premiere Prothat to this day dominate the film and television industry. Although Final Cut Pro has recovered many of its lost abilities and has studies that use it exclusively, its reputation has never fully recovered.
There will be Severance season 3
He Severance case perfectly reflects this situation. Apple has built an ecosystem so fluid that it allows editors to work without interruptions, but when it is time to make crucial technical decisions, final cut pro remains without being the main option. In a production as demanding as this, where every detail counts and where you have to handle dozens of shots simultaneously, Avid remains the favorite choice of professionals.
It is ironic that Apple presumed the relationship between its hardware and Severancewhen their own editing software is not part of the process, although we already know how they spend them in Cupertino. The company has been praised for its idea of letting each Apple TV+ series Operate with total freedom, allowing creators to have total decision -making capacity over their productions. But in this case, perhaps no one had complained if Apple had suggested that they gave an opportunity at the end cut pro.
On the other hand, we want to remember that Severance closed his Season 2 Just a few days ago and Apple has officially confirmed that they are working on the third installment of the popular fiction.
