For several months, rumors have been rife regarding the probable arrival of an Apple connected ring. The Apple brand has obviously never confirmed these speculations, but the launch of Samsung’s Galaxy Ring during this year 2024 necessarily had a certain resonance on the Cupertino side.
Within the walls of Apple Park, the arrival of Apple on the connected ring market would even be a certainty. The question would remain to know what strategy and what means to put in place to enter this new market through the front door, as Apple was able to do with AirPods and the Apple Watch.
The Cupertino company was cooled by the mixed launch of the Apple Vision Pro, so it does not want to take the slightest risk with its connected ring. Even if you have to spend billions of dollars to protect yourself.
A $5 billion buyout?
So, to enter the connected ring market, Apple could release the checkbook. The idea would not be to build a product at the cutting edge of technology with the many patents already held thanks to the Apple Watch, but more simply, to buy one of the leaders in this market.
Apple would indeed the ambition to buy Oura Ringone of the companies that sell the most connected rings in the world. It is the journalist and apple brand specialist Mark Gurman who reveals this information in the latest edition of his Power On newsletter.
He explains that it isthe “fastest” and most “reliable” way for Apple. This buyout, which should cost Apple around $5 billion, would therefore allow the Apple brand to market a connected ring, alongside its Apple Watch.
Oura Ring: Apple’s new Beats?
Such a financial operation coming from Cupertino is reminiscent of the acquisition of Beats by Dre in 2014. Barely two years after this acquisition announcement, Apple presented to the whole world the first generation of AirPods, its wireless headphones which would revolutionize the audio market.
The idea for Apple would therefore be to follow the same principle with Oura Ring, except that connected rings already exist. It would therefore be even easier and faster to produce an “Apple Ring”. If the acquisition were to be concluded in the coming months, an Apple connected ring could enter the market during the year 2026.
