The fight between companies to be the best selling in the world It's something we've seen for a long time. However, there is no clear winner, and in each period, we can observe a brand, as is the current case, who would be led by Samsung.
This is normal, especially if we talk about the fact that the Japanese company has many more models than Apple, for example, which means that, in the medium and low range, it has no rival, and manages to be the best-selling in the world, although that could change soon.
Apple surpasses Samsung
This 2025, Apple has regained first place in the world in smartphone sales after the strong reception of the iPhone 17 range. According to data from Counterpoint Research, this year Cupertino expects to grow 10% in shipments, compared to Samsung's 4.6%, which would give Apple around 19.4% global share. The market as a whole would grow by 3.3%.
The iPhone 17 family has seen double-digit increases in the US and China. In the latter market, October was especially good: sales were up 37% compared to the previous year, and one in every four smartphones sold was an iPhone. Demand was so high that Apple ordered production of the base model increased by 30% after initial reservations.
This impulse is fueled by a renewal cycle: Many users who purchased mobile phones during the pandemic boom are now looking to renew, and there is a large volume of used iPhones in circulation (potential buyers of the new model).
In addition, several global factors are working in Apple's favor: a slight decline in the dollar and the relaxation of trade tensions between the US and China stimulate purchases in emerging markets.
If these forecasts are confirmed, Apple would once again lead a market dominated by Samsung for more than a decade. And although this rise is not an absolute guarantee of repeating success in the coming years, the iPhone 17 range has proven to have enough pull to return the crown, thanks to its improvements, expected by many, and its price, which is more than competitive.
At the end of all this, what you see is that people simply buy what they like or what works for them, and this time the iPhone 17 fell into favor. You don't have to be an expert to notice that, when a mobile phone starts to be seen everywhere, it's because people are really liking it. And that's just what's happening with Apple now. While Samsung still has a lot of models and always seemed like it was going to be on top, Apple took a gamble with a strong launch and it turned out well.
It also influences that many already wanted to change their old cell phone, so The new iPhone arrived at a good time. That's why it's no surprise that Apple is once again fighting to be number one. I don't know if it will last, because these things change quickly, but for now they are doing very well.
And you, are you from Apple or Samsung? The truth is that in my case I purchased the iPhone 17, so all this applies very well to me. Leave us a comment with your assessment about it.
