Despite the rise of this type of device in the market, and the increase that is expected in the next five years, in the interest of monitoring your health, the Cupertino giant has no plans to launch a product of these characteristics, according to a report from the renowned analyst Mark Gurman.

Apple discards the iRing

The smart ring market, led by companies such as Oura and recently Samsung, has seen these small devices gain followers thanks to their advanced functionalities, such as heart rate monitoring, body temperature tracking and sleep analysis. . Quite a pass.

These are aspects that, until now, smart watches cover perfectly, such as the apple watch. However, the possibility of a ring that performs these tasks discreetly and efficiently seemed to be a logical step in the evolution of wearables.

Despite rumors that Apple was accelerating the development of its own smart ring, Gurman has denied these speculations, noting that, although the idea was considered, there is no project underway at the moment. Company executives apparently They didn’t see enough interest or viability to carry out the development of a device that could end up competing with its already successful Apple Watch.

New Apple Watch SE in 2025

In fact, the report notes that Apple’s industrial team suggested the creation of a smart ring as a cheaper alternative to the Apple Watch. However, the proposal did not move forward, and Apple continues to focus its efforts on improving its current range of products.

Apple has decided not to develop a smart ring, despite the launch of the Samsung’s Galaxy Ring in Julywhich offers motion, sleep and breathing tracking. This exclusive device for the Galaxy series has generated rumors about a possible Apple iRing, but it would not be the first time that the company decides not to follow the path of its competitors. Apple has also not shown interest in launching a foldable smartphone, despite Samsung’s success in this segment.

Apple takes a step forward in the legal battle against one of the most influential companies in the health field

Instead of betting on a smart ring, Apple could be focusing on adjusting its wearable offering, especially with the arrival of the next Apple Watch SE in 2025. This model could include a plastic casing, which would reduce production costs and allow a more accessible device to be offered. In this way, Apple hopes to attract a broader audience, including those parents looking for a durable and affordable watch for their children. With this strategy, Apple would continue to consolidate its leadership in the smartwatch market, focusing on more affordable options to maintain its market share, rather than diversifying into smart rings.

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