According to the most recent newsletter published by Mark Gurman in Bloomberg, those in Cupertino are working on a new product segment for the company, smart glasses. This product will be Apple’s new bet in terms of AI development, and it will also turn out to be a product not as expensive as the Apple Vision Pro that was once projected. It already has an internal code in the bowels of Cupertino to be identified as “N50”.
Apple’s smart glasses will be industry leaders, at least that’s Apple’s main wish.
Tim Cook stated that this is his company’s ultimate wish and goal, although it will take a long time for it to happen, taking into account that there are other products that are winning the race in time and also in technological advancement. Apple’s glasses will be very similar to what we see with the Ray-Ban Meta, which are popular in the augmented reality sector since they do not have screens but do have cameras, microphones, speakers, and even their own AI assistant.
According to Gurman, Apple wants to follow in Meta’s footsteps by incorporating Apple Intelligence. The glasses will be authentic analyzers of the user’s surroundings, although with the caveat that they won’t be truly augmented reality. This is primarily because the Cupertino company doesn’t want its glasses to capture everything the user sees through them, for purely privacy reasons.
When will it be time to see Apple glasses?
Mark Gurman himself spoke about this product and an additional one regarding AirPods with cameras in October of last year. The projected release date for this is 2027. The ultimate intention, in addition to entering the competition with new products, is to be able to recover some of the investments made with Apple Vision Pro in terms of research and development. Apple’s glasses will be more attractive thanks to the fact that they will be a less robust and more compact product.
As for the AirPods, it will be an interesting challenge considering Apple’s earbuds are so small that the Cupertino company will have to be careful when implementing them. They’ll have to be of good quality and truly justify their use. If Apple ever decides its glasses won’t have cameras, the AirPods will serve just that purpose.
Apple could indicate that its glasses don’t include cameras due to privacy concerns. If the user agrees, they can implement their AirPods with cameras and complete the product combo, although it’s unusual to have to rely on one product to get a feature that’s completely standard on other products. What do you think will be Apple’s ultimate approach to its glasses? Will it follow its privacy principles?
