From now on, verified companies will be able to display their logos and details directly in native Apple devices such as Mail, Phone and Wallet. We tell you all the details about this news.
Apple adds brand logos to its apps
Thanks to this new functionality, you will be able to receive calls or an email and have the company logo sender automatically appears on your screen.
The Cupertino company has announced a new update for its Apple Business Connect platform, designed specifically so that companies can maintain a consistent and visible brand presence in several of their applications. Starting today, any verified company has the ability to register and manage how its corporate image will appear on Apple devices.
This will not only benefit businesses, but also users. By displaying verified logos and names, you create a safer and more trustworthy environment, which facilitates identification of calls, emails and payments. With this improvement, Apple seeks to strengthen the relationship between brands and consumers, ensuring that interactions are safer and more professional.
The Apple Business Connect update includes several exciting features that will be available in different phases. From now on, companies can register in the system to display their logos in the Mail application. Thus, when you receive an email from a company, the logo will appear next to the sender, helping to quickly and visually identify who is contacting you. This feature will be available to users later this year, with the arrival of iOS 18.2.
Know who is calling us on iPhone
Additionally, starting in 2025, Apple will also enable Business Caller ID functionality. Thanks to this tool, incoming calls from verified companies will not only show the phone number, but also the name of the company, its logo and even the department from which they are calling you.
Another strong point of this update is the integration of logos in the Tap to Pay function on the iPhone. Until now, this functionality only showed a generic category icon when a payment was made, but with the new update, users will be able to see the logo of the company they are paying. Everything will be much more reliable.
Apple Business Connect has been used for years for businesses to claim and manage their location cards in Apple Maps, allowing users to easily find nearby stores and services. However, the new update goes one step further. Now, not only companies with physical locations can benefit from this tool, but also those that operate online or provide services without a physical location. This represents a huge opportunity for digital businesses, as they will be able to maintain a visual and brand presence throughout the Apple ecosystem.
