Siri was the pioneer of voice attendees, responsible for introducing this technology in the day -to -day life of millions of people when it was still a complete unknown. However, the passage of time has not fallen well. While the competition has evolved by leaps and bounds, Siri has been left behind, anchored in limitations that are increasingly evident.

Apple knows it, and everything points to it will leave in the background, at least in the European Union, where it plans to allow other voice assistants to occupy their place. Yes, the iPhone will stop having Siri as the main assistant.

Google Assistant or Alexa, better than Siri?

According to a recent exclusive from Bloomberg, the Cupertino company plans to allow European users to Choose another voice wizard as a default option on its devices. Yes, that means you could have an iPhone with Google Assistant or Alexa as the main assistant. A change that, more than a simple new function, could be the proof that Siri has been left behind.

This decision does not arrive by Apple's own will, but comes from the hand of the regulatory pressure that the European Union has been exercising in recent months on the Cupertino company. Strict EU regulations force large technological ones to offer real alternatives to pre -installed services. In the same way you can choose Chrome instead of safari or whatsapp instead of messages, in the coming months you could say goodbye to Siri and Have a much more powerful assistant.


And no, it is not exaggerated to talk about power. Google Assistant It has been leading the contextual understanding of the conversation for years, as well as the fluidity in conversations and the ability to integrate with other services. Just ask you to schedule a meeting, to reproduce a concrete playlist of Spotify or tell you how much traffic there is even home, that it will do everything, fast and with a naturalness that Siri does not even approach today. For its part, Alexaalthough more focused on the smart home, it has an impressive third parties integration and a customization capacity well above the Apple proposal.

The fact that an iPhone works with one of these assistants as predetermined would change the user experience completely. You can start your iPhone and that the assistant who responds is that of Google, with direct access to your Gmail emails, Your calendar, your photos in the cloud and all the intelligent functions of Android, but inside an iPhone. Apple hardware, with Google's intelligence. It sounds strange, but also tempting.

Siri on iPhone

This movement will change the paradigm of Apple itself. For years he has defended a closed ecosystem, where each piece fit only with its own tools. Now obliged by law, she has to open its doors to the competition, and not only that, but also to show her weaknesses. Because if millions of users decide to deactivate Siri and bet on another option, it will be a clear sign that the Apple assistant no longer meets their needs. And although Apple has been working in an improved version based on language models for some time, it will not arrive.

In addition, it must be remembered that Siri was presented in 2011 as one of the great pillars of the future of the iPhone. However, what began as a futuristic tool for that Entons has ended up being very limited, with inaccurate responses, not very flexible and dependent on very clear commands.

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