Apple Music has maintained a clear strategy since its launch: a only subscription with total access to your library, without paying more for advanced functions such as loss without loss or space sound. However, the competition is starting to move token, and Apple could be considering doing the same.
According to a recent report, the Cupertino company studies the possibility of launching a premium plan with additional characteristics that would justify an increase in the price.
New Apple Music Subscription
Spotify has been planning a Hi-Fi subscription With superior audio quality, and now it seems that this new modality, called “Music Pro”, will include not only high fidelity audio, but also tools to remind songs and exclusive access to concert tickets. This strategy seeks to differentiate and, above all, monetize a segment of users willing to pay more for an improved musical experience. The question now is: will Apple continue the same steps?
So far, the Californian company has included all Apple Music improvements within the standard subscription. Functions such as Dolby Atmos, lossless audio and real -time letters have come without additional cost, something that users have positively valued. But the growing tendency to diversify subscription levels in streaming services could lead Apple to change course. Amazon Music Unlimitedfor example, has also experienced with different subscription ranges to offer superior audio quality, and now it seems that Apple is considering adopting a similar strategy. This new range, depending on the functions, would increase its price considerably, perhaps about € 5 more per month.
What could include a premium version of Apple Music? The options are several. One of the most attractive would be access to songs of songs, that is, the individual tracks of each topic (voices, instruments, percussion), which would allow users to experiment with editions and remixes within Garageband or Logic. This movement would fit perfectly with Apple's philosophy to enhance creativity, and also open a new way of income without affecting the experience of current subscribers.
Virtual Concerts in the Pro Vision
Another possibility would be the integration with the Apple Vision Pro, the well -known mixed reality glasses, offering immersive experiences that transform the way music is consumed. With Apple's commitment to mixed reality, it would not be unreasonable to think of virtual concerts or advanced visual interactions within Apple Music. There is also the option to offer exclusive content, such as live sessions of artists or anticipated access to musical releases, something that other services have successfully explored.
The truth is that Apple has not clearly talked about what improvements these plans would include, but the simple fact that a premium subscription is being considered is a significant change in its strategy. If you finally decide to launch a new Apple Music level, the key will be to offer something that really Justify the extra price without harming users who prefer to maintain the standard subscription. Meanwhile, the competition continues to advance, and the musical streaming industry is preparing for a new stage in which to pay more could become the norm.
