The Apple Pay donation campaign for World AIDS Day 2024 has reached its maximum goal of $3 million. A great initiative which is part of the historic partnership between Apple and (RED), demonstrating once again the Cupertino company’s commitment to the fight against HIV/AIDS despite the discontinuation of (RED) products within from Apple’s range.
A successful donation campaign
From November 29 to December 8, 2024, Apple committed to donating $5 for every purchase made via Apple Pay on apple.com, the Apple Store app or in physical Apple Stores. The maximum goal of $3 million was reached, as the organization (RED) confirmed in a thank you message:
Thank you to Apple and our customers for reaching this incredible milestone and helping to provide vital healthcare in vulnerable communities.
Fun statistic: Apple recorded 600,000 Apple Pay transactions on its Stores in just over a week. This gives us an idea of the commercial power of Cupertino.
This initiative is part of a long-standing collaboration between Apple and (RED), which has now lasted 18 years. Over the years, Apple has contributed more than $250 million to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The apple brand regularly offers (PRODUCT)RED edition products, part of the profits of which are donated to the Global Fund. However, we note that the number of products available in this characteristic red finish has decreased in recent years, with the iPhone 15 and 16 notably not being offered in this color.
The Global Fund, created in 2002, has saved no less than 65 million lives thanks to its various actions in more than 100 countries. This organization distributes more than $5 billion per year to fight these deadly infectious diseases and strengthen health systems in the most affected countries.
Apple donated $5 for every Apple Pay purchase made at Apple from Nov 29 – Dec 8, raising a total of $3 million for the @GlobalFund! Thank you, @Apple and Apple customers for hitting this incredible milestone and helping provide life-saving healthcare in vulnerable communities. pic.twitter.com/gDd4nSU69v
— (RED) (@RED) December 23, 2024
