Apple has decided to hit the table very soon and will not do it with a new iPhone, but with a product that have been developing for years and that, casually, is very fashionable thanks to Meta and Ray-Ban. Yes, these are smart glasses and Cupertino's company I would launch them next yearin 2026.
At least this is what a new Bloomberg report tells us, signed by the reputed Mark Gurman, stating that the Cupertino company works at full speed on a new device that promises to be the next great revolution in wearable technology: smart glasses fed by Apple Intelligence, with a better design than that of the Ray-Ban Meta and a deeper integration with its own services.
If someone thought that Apple had arrived late to artificial intelligence or augmented reality, that idea may have to be rethink.
Apple glasses: date and features
These glasses, which would arrive in the Second half of 2026they would have functions similar to the goal glasses developed next to Ray-Ban, such as taking photos, recording video, receiving instructions, playing music, answering calls or making real-time translations. But, according to the report, Apple wants to go further and offer a better built product and, above all, much more polished in terms of user experience. They want to offer a device with a daily aspect that does not stand out excess but loaded with technology, with a discreet interface, without screens, and capable of becoming a kind of Assistant with Ia.
For now, the device will not bet on a complete augmented reality experience such as Apple Vision Pro, but will choose to offer concrete and well thought out profits, supported by space audio, the visual intelligence of iOS 18.2 and, probably, a Improved Siri version. Of course, Gurman warns that within Apple there is some skepticism about real progress in the development of its AI, since many current functions still depend on Chatgpt, something that could compromise the technological independence that the company has always persecuted.
This movement comes at a time when the competition is intensifying. Without going any further, Openai has just announced the purchase of a startup created by Jony Ive (designer of the iPhone and Macbook Pro) to create new devices based on artificial intelligence, which some interpret as a direct wink to Apple. For its part, Google has also confirmed that it works on some GEMINI glassesits own generative AI. The race to dominate this new wearable format is underway, and Apple does not want to be left behind.
The filtration of these glasses puts the focus on a new type of device that could change a twist to what we understand by technology, with fewer screens, a greater interpretation of the context, the AI as an assistant and a deep integration with the real world. If Apple manages to overcome the technical and software challenges ahead, we could be facing the next great success of the company. One that you will not carry in your pocket, but in the face.
