In this context, the European Union has proposed a pact in order to establish a series of guidelines and standards that guarantee a ethical and safe development of artificial intelligence. This agreement has been supported by many of the world’s leading technology companies, but Apple has made the decision not to sign the pact.
Apple artificial intelligence
Although giants of the sector such as OpenAI, Google or Microsoft have already signed the pact, the apple company refuses to support it, leaving the future of the artificial intelligence-based features that its devices will incorporate in the air.
The pact, which has been supported by 115 leading companies in the AI sector, seeks to implement stricter regulations and guarantee responsible development of this technology. Among the companies that have agreed to participate are Adobe, Amazon, Samsung and Snap, highlighting growing concerns around ethical and safety standards in the use of AI. However, Apple and Meta stand out as the main opponents, deciding not to sign the agreement.
Apple has stated that it is “committed” to EU regulatory bodies to integrate artificial intelligence features into its services for European users. However, this recent refusal raises serious doubts about the progress of such initiatives. The lack of support for the EU pact could translate into significant delays in implementing the AI capabilities that users have been waiting for.
Analysts and experts believe that Apple’s decision could have direct impact on sales of the iPhone 16 in Europe. As competition intensifies, other companies could benefit, implementing their new functionalities and taking over the market.
Apple and Meta, at war against the European Union
The tensions between Apple and the European authorities do not cease, mainly due to problems of privacy and high rates that Californians charge developers. The EU AI pact seeks to regulate the use of this technology and ensure transparency.
With increasing pressure for companies to take proactive measures in the field of AI, Apple’s stance can be seen as a strategic challenge, but also a potential competitive disadvantage. While other smartphone makers rush to incorporate advanced AI features into their devices, Apple could be left behind if it doesn’t quickly resolve its stance on the pact.
The dilemma Apple faces regarding AI is crucial, not only for the company, but also for its millions of users in Europe who expect technological innovations to improve their daily experience. As the market moves forward, it will be interesting to watch how Apple’s lack of participation in the pact affects its reputation and market position.
