However, as time goes by and early adopters have had the opportunity to try it out, it is clear that for the Vision Pro to become a true success, Apple will have to overcome several obstacles.
What changes do the Apple Vision Pro need?
The main one: its high price, which limits the market to a very small niche, made up of the wealthiest and true technology enthusiasts. Without a specific function really necessary for the general public, the Vision Pro runs the risk of be forgotten as a simple technological curiosity.
One of the main problems with the Vision Pro is its unaffordable cost. At 3,499 euros, this device is a luxury that only users with high purchasing power can afford. While tech fans and innovative companies may be attracted by its futuristic design and advanced features, the general public considers it a too big investment for a product that has not yet proven to be essential in everyday life.
The fact that Apple has positioned it as a kind of “glasses for specialists” means that the device is limited to a very small market, which does not favor the massification of the technology. If Apple wants the Vision Pro to become a mainstream consumer product, it will need more than just a software update. need a clear and powerful reason so that users not only want it, but need it.
The software, although improved with the update to visionOS 2, still feels limited and falls short of providing a fluid and natural user experience. The functions available are useful, and particularly the possibility of see your MacBook on an “infinite” screen Thanks to the glasses, it is very usable, but in many cases they are not yet completely polished, much less justify the expensive purchase.
While some tweaks, such as new control gestures and app reorganization, make the experience more intuitive, the interface is still a bit clunky. Multitasking problems persist, and the concept of “spatial computing” It is still far from being as natural as the devices we use daily, such as cell phones or laptops.
Instead of opening up new possibilities, the Vision Pro remains a series of virtual windows anchored in space, making it difficult to manage multiple applications at the same time. Despite the advances, the Vision Pro still does not offer a true “space expansion” that makes it worth the financial effort of purchasing it.
The Vision Pro are not necessary at the moment
Another fundamental aspect that limits the success of the Vision Pro is the lack of an essential function for the general public. Although augmented reality has enormous potential, most users do not find an urgent need to use it in their daily lives. Currently, the Vision Pros are primarily designed for immersive viewing, which may be interesting to some, but it’s not a game-changer for most people.
Apple needs to find a truly essential feature that makes all users, not just tech enthusiasts, feel like this device is indispensable. A function that makes it a daily tool, beyond occasional entertainment or novelty.
The reality is that the Vision Pro market is not ready for mass adoption. The exorbitant price and the lack of a clear and functional purpose for most users are two barriers that Apple must overcome if it wants the Vision Pro to be a resounding success. Despite technological advances and the potential of spatial computing, the device remains, for now, a technological gem for a privileged few.
