Apple has once again put technological innovation at the service of art, this time in one of the most prestigious scenarios in the world of cinema: the Cannes Festival, trying to highlight between red carpets, exclusive premieres and international productions.
He has done it with a unique audiovisual proposal that marks a before and after in the film experience, with Bonus: Stories of Surrender.
Apple presents 'Bono: Stories of Surrender'
This musical documentary marks a before and after For Apple TV+not only for its protagonist, the charismatic leader of U2, but for the way in which it has been conceived. This is the first long -term content created in the format Apple Immersive Videoa technology designed for pro vision, baptizing a new way of watching a movie.
8k recorded and with a 180 -degree field of vision, Apple's documentary puts you directly next to the stage on stage, in the middle of the show. The version that was projected in Cannes was the high resolution, but the really innovative will arrive As of May 30when any use user can put the visor and live the performance as if it were a member of U2.
Directed by the Australian Andrew Dominik, the documentary is described by Apple as a “bold and lyrical exploration of the bond solo show.” The choice of immersive format is no accident, since it seeks break the barriers between artist and spectatorallowing each gesture, every word and each song to feel close and personal.
During an interview prior to the premiere, Bono confessed to Deadline that recording with immersive technology was “really playful”, referring to the experimental character of the project. He also took the opportunity to talk about the future of Apple's glasses, recognizing that, although their price still makes it inaccessible to many, Cupertino's are clearly committed to make it more affordable.
Bonus: Stories of Surrender It arrives just when Apple has launched visionos 2.5, the latest update of the Vision Pro system, which includes an exclusive section for immersive videos Within the Apple TV app. This update not only reinforces Apple's bet for this type of content, but also feels the foundations for a new form of audiovisual consumption. What was previously a simple screen now becomes an enveloping sensory experience, where the viewer feels part of the story.
Apple is gradually building a catalog of experiences designed exclusively for its viewfinder, which cannot be replicated in any other market device. And although for now there are few who have access to the V Vision, the company seems to be sowing for the future.
Apple wants to change the way we consume culture, and is doing it from one of the most important windows in the world: Cannes. Now it remains to see if this commitment to the immersive is the beginning of a new audiovisual era or simply one more experiment. But if something is clear, it is that Apple's future in entertainment seems more and more three -dimensional.
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