One of the news that we have been commenting on for a long time is the abusive commission that Apple has in all payments in which it acts as an intermediary, whether to purchase an app in the store, or for you to buy coins in a game, among many other actions, and this seems to be tiring companies.
The percentage can be around 30%and that means that many companies have to reduce their prices by purchasing an iPhone or Mac because the user could find it very expensive to apply an extra directly to it, so they end up losing a lot of money, and it is something that They don’t want to accept.
Disney+ leaves Apple
Among the clearest examples that we can see, so that you understand the situation better, we have Twitch, a platform where a subscription paid through the iPhone, or the purchase of bits, will be much more expensive than from the web browser, offering us exactly the same , just like if we want to buy a pack of coins or skins in a game, or even subscribe to the plus version of ChatGPT, where Doing it through the PC will save us 2 or 3 euros per month.
Platforms like Disney+ or Netflix have fixed prices, and their monthly plan is worth the same wherever you buy it, however, their profits are not the same, since they are assuming the cost that Apple bears.
That is why Disney+ has decided to no longer work with the appleand if you want something, you should do it directly with them. They believe that they are already large enough to not need Apple’s payment facilities, and that the user is intelligent enough to do it externally, earning them 30% more and thus being able to even lower the price to the end customer.
Hulu, for its part, would also have joined this initiativewhich, if it works well, could drag more companies into it, and charging between 15 and 30 percent just for being an intermediary is crazy, which could turn out very badly for Apple because it is greedy, since If the rest copy them, and people get used to paying for the website (I already do it due to savings), they would end up being left without anyone, something much worse than lowering the cost of their commissions.
We will see what happens from now on, and if it really works out for Disney or Apple, since it could set a precedent, and it is true that it also affects the end user, since it is much more convenient to pay directly with the iPhone, without However, we understand that for brands it is an extremely high cost.
And you, what do you think about this? Is there any app, game or subscription that you do from the browser to save these commissions? Have you noticed that they are cheaper if you do it from the company’s website, in most cases? If you don’t know, now you know the cause, and you can choose how to make your payments and who to give more money to.
