Apple has reached the top of the technological world with surgical precision. In their day, devices such as the iPod, the iPhone and the iPad not only redefined their respective markets, but also made the company a symbol of innovation.
However, with the passage of time, that rebellion that once distinguished it seems to have diluted in a predictable successful machinery. Apple no longer surprises users with groundbreaking products, but refines what it already has perfection. Everything works, everything sells, but … Where was the Riskada Apple, the one that did not fear failure?
Apple will launch different products again
However, something seems to be changing. Although the company has been betting on the security instead of riskthere are indications that it could explore more unknown land. The Apple that launched the Macintosh with a pirate flag, which manufactured devices without guarantee of success, could be awakening of its lethargy. Maybe with Steve Jobs's goodbye, this trend ended?
One of the spotlights where we could see this change is in our homes. Apple has played with Homekit for more than a decade, but has never taken a firm step in this category. The Homepod has been his only real attempt, and although he has his followers, he has not revolutionized the sector. But now, rumors suggest that the company is preparing devices like a security chamber and intelligent “bell”which suggests that this market could finally be taken seriously. This, added to the hub that would make the central device of the home automation of our home, would be more risky bets of the company.
While Amazon and Google have tried to conquer households with devices such as Echo Show and Nest Hub, none has achieved absolute domain. Therefore, Apple could take this opportunity with a Homepod with screenbetting on total integration with its ecosystem and the artificial intelligence of Apple Intelligence to make Siri, finally, at the height of its rivals.
Apple smart rings
The wearable segment could also be an area where Apple recovers its explorer spirit. The company has recently canceled a smart glasses project connected to the MAC, which could be interpreted as a step back. But in reality, it can be an adjustment in its strategy: Apple is focusing its gaze on the future of augmented reality and does not seem willing to launch a product without being completely sure that it will make a difference. Meanwhile, there are other areas in which I could innovate, such as smart rings or folding devices They should arrive, as afternoon, in 2027.
Apple has lost part of its most daring side in recent years. It has become a company that works more about insurance, focused on refining what it already has instead of taking risks and shaping new ideas. However, if these indications are specified, we could be facing a return to their most experimental roots. The big question is whether this new Apple will be able to balance its success with the audacity that made it the most influential company in the world.
