For 11 years, Google, by offering its Pixel brand, has been in direct competition with smartphone manufacturers like Apple or Samsung. And if, for the moment, the Mountain View firm is not in the Top 5 in the world, each year it progresses. Like its competitors, Google does not give the exact number of smartphones it ships each quarter. However, recently, a publication from Counterpoint Research indicated that in the third quarter of 2024, Google would have achieved its best quarter ever.
Although Counterpoint does not give details, it is most likely that this performance is attributed to the launch of Google’s new models. As a reminder, the firm launched the Pixel 9, the Pixel 9 Pro, the Pixel 9 Pro XL, as well as its new folding smartphone. While continuing to focus on the integration of AI on its smartphones, the firm has also made an effort to offer competitive technical sheets. And today the success of the Pixel 9 series is confirmed by new data published by the company Statcounter.
According to this data, Google Pixel’s market share in North America increased from 4.76% in September to 12.9% in October. Thus, in October, Google placed third place, behind Samsung and Apple, in the Statcounter ranking. However, it is important to specify that this study is not based on smartphone shipments (like the IDC rankings) but on web traffic analyzed by Statcounter. But in all cases, this data highlights a clear increase in the number of Pixel smartphones in use in Google’s domestic market.
Google Pixel on the right track
In addition to the fact that Statcounter data is not based on sales or shipments, it should also be remembered that this data only concerns the North American market. And the phenomenon observed in North America does not appear in Statcounter’s global data. In other words, if Google Pixel has made significant progress in the United States and Canada, it has yet to break into the global market.
When presenting its quarterly results, Google did not give details on sales of the Pixel 9 series models. “We have seen strong demand for these devices, which have already received numerous awards,” only said. declared CEO Sundar Pichai. Otherwise, it should be noted that rumors are already circulating about the next Google Pixel which will be released in 2025. And according to these rumors, the Pixel 10 series could benefit from a significant performance gain, compared to the Pixel 9, thanks to to new chips manufactured by the company TSMC and engraved in 3 nm.
- A Counterpoint study had mentioned a record quarter for Google Pixel
- And new data released by Statcounter suggests that Google Pixel’s market share in North America increased sharply between September and October
- For its part, Google simply mentioned strong demand when presenting its quarterly results.
