Today, the use of generative artificial intelligence is increasingly widespread in a majority of fields of activity. This is destined to continue in this direction. It is therefore essential to better understand the functioning and challenges of generative AI.
Salesforce looked at generative AI trends in sales. To better understand the benefits of using generative AI and the obstacles that may lie in their way, the company surveyed over a thousand sales professionals in three different countries. Everything can be discovered in its new white paper, downloadable for free. We offer you a brief overview of this guide to improve your sales and productivity with generative AI.
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Generative AI, the future of sales?
If you work in sales, you need to get up to speed. Generative artificial intelligence is increasingly intruding. You must have all the cards in hand to benefit from it. According to the Salesforce white paper, 58% of salespeople think that generative AI helps them or will help them increase their productivity, saving 4.5 hours per week. In this sense, 56% of salespeople believe that generative AI helps them or will help them to increase their sales and 61% think that it helps them and will help them to better serve customers.
Unfortunately, sales teams don’t feel prepared for generative AI. Only a third of sales professionals use it, due to lack of confidence and skills gap. It is therefore necessary to establish a climate of trust and strengthen the skills of professionals. How ? With training and opportunities. 63% of salespeople expect their employer to offer them the opportunity to learn how to use generative AI.
Good news: you can count on AI to learn how to succeed in the era of generative AI. Generative AI capabilities built into Salesforce CRM help sellers perform important tasks, like research and prospecting. This allows representatives to automatically generate messages that are relevant, engaging and personalized using data from past interactions. The Einstein Trust Layer delivers the benefits of generative AI while ensuring data privacy and security. Enough to reassure most sales professionals.
Only by trusting generative AI can you increase your sales and productivity. To help you win more deals, Salesforce analyzes important customer interactions in the background to gain insights that help improve conversion rates. Salesforce shows you which leads are most likely to convert, when a customer is ready to go further, and highlights critical information in sales conversations. You therefore have all the cards in hand to make your business grow.
To discover generative AI trends in sales, download the free Salesforce white paper now.
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