Samsung faces increasingly tough competition in the folding smartphone market. Indeed, the manufacturer must now compete with a multitude of Chinese brands, including Xiaomi, Honor, etc. And on top of that, the firm is surpassed by some of its competitors in terms of design. Indeed, Honor offers folding smartphones that are thinner than its Galaxy Z Fold and this year, Huawei created a surprise by presenting the first model that folds in three on the smartphone market.
Samsung is also preparing a foldable smartphone in three
But Samsung seems determined to get its act together. In Korea, it launched a thinner version of the Galaxy Z Fold6. And from next year, it could also offer a smartphone that folds into three, like Huawei’s Mate XT. In an article published this week, the Korean media published an article suggesting that the design of the launch model of this tri-folding smartphone would be finalized at the end of this month, with a view to marketing in 2025. When unfolded , this device would have a format of 9 to 10 inches.
A logical sequence
Obviously, for the moment, caution is required, since this is unofficial information. However, it should be noted that Samsung Display, the branch of Samsung specializing in screens, is working on screens that fold into three for a while. And today, it would be logical for the manufacturer to finally exploit this technology to create a commercial product.
Samsung regains its first place
In the meantime, Samsung has already managed to regain its leadership position in the folding smartphone market thanks to the Galaxy Z Fold6 and the Galaxy Z Flip6. According to IDC data, Samsung was relegated to second place by Huawei in the second quarter of 2024. Its market share was 16.4%, compared to 27.5% for Huawei. But in the third quarter, thanks to its new models, the Korean giant increased its market share to 51.2%, and was able to regain its first place.
Samsung is forced to innovate
In any case, Samsung can no longer rest on its laurels and must now innovate a little more to remain competitive with Chinese brands. And in fact, the manufacturer has already given a small overview of its strategy for 2025, during the presentation of its latest quarterly results. In a presentation, the brand indicated that it will innovate in terms of design and that it will optimize its artificial intelligence functionalities for foldable formats.
- Samsung faces increasingly tough competition in the folding smartphone market
- And some competitors offer models with better designs, like Huawei, which launched the very first smartphone that folds in three
- But according to a rumor, Samsung is also finalizing its first smartphone that folds in three, with a view to marketing it in 2025
- In the meantime, the manufacturer was able to regain its position as market leader in folding smartphones in the third quarter of 2024, thanks to the sales of the Galaxy Z Fold6 and the Galaxy Z Flip6
- Next year, Samsung plans to offer innovative designs and optimize its AI features for foldable formats
