One of Spotify’s goals is to establish itself in the podcast market, an ambitious project that has already caused Apple Podcasts’ market share to drop in recent months. To do this, Spotify has decided to dramatically improve the statistics that podcast creators can see. They will be able to better understand the success of their podcast and detect what is not working or what can be improved.
Spotify launches precise statistics
Spotify continues to enhance its offering for content creators with a new wave of advanced insights on Spotify for Podcasters. In the coming weeks, the platform will introduce tools that will help creators better understand how their podcasts are being discovered on Spotify.
These new metrics will provide deep insights into how listeners discover podcasts, whether through the platform’s homepage, search, or library. Better yet, Spotify will provide visibility into how those discoveries translate into actual listens. With this data, creators will finally be able to understand the precise mechanisms by which their content is discovered, a key asset for growing their audience.
Spotify’s goal is clear: to enable creators to optimize their strategy based on listening habits. By better understanding the paths listeners take to discover their podcasts, creators will be able to refine their descriptions or adjust their content to match the themes that are trending on Spotify.
In addition to discovery tools, creators will have access to more granular data on the total number of listens and revenue generated by their podcasts. This information will be updated near real-time, giving them a complete view of how their content is performing.
These new features are in addition to the insights already available on Spotify for Podcasters. These tools are expected to roll out in the coming weeks, promising to further enrich the podcast creator experience on Spotify.
