A recent SellCell survey shows that a large majority of users with access to Apple Intelligence say they are generally disappointed with its current features. These do not yet make it possible to radically transform the use of the iPhone, and are far from constituting a real “revolution”.
Apple Intelligence: we will have to do more
According to a recent survey conducted by SellCellwhich regularly carries out surveys, 73% of iPhone users find Apple Intelligence features to add little or no value to their experience. We even climb to 87% at Samsung. In other words, they are not considered very useful on a daily basis by the majority of them, at least in their current state. This general feeling is understandable, given that Apple Intelligence is still in development.
Note: The survey included over 2,000 smartphone users, of which over 1,000 owned an iPhone that supported AI features (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max).
Apple Intelligence: top or flop?
Although Apple officially launched Apple Intelligence with iOS 18, the reality is more nuanced. The recent release of iOS 18.2, with its new AI options, shows that there is still a long way to go. Apple had fallen considerably behind in the field of AI and bridging this gap is proving complex. In addition, certain countries, including France, will have to wait several more months before being able to fully test these features.
Despite persistent communication, Apple’s AI struggles to convince. For the majority of users, it proves interesting in a few rare cases, but remains far from being the revolution announced for daily use.
The most popular features of Apple Intelligence:
- Writing tools (72%)
- Summary of notifications (54%)
- Priority messages (44.5%)
- Photo retouching (29.1%)
- Reformulation of emails and iMessage (20.9%)
Apple Intelligence paying in the future?
Recently, Tim Cook confirmed that Apple Intelligence will remain free. A wise decision given the SellCell survey, where 86.5% of iPhone users said they would not pay to use generative artificial intelligence. However, these two pieces of information could change in the years to come.
Apple Intelligence will visibly remain free, but there is no indication that Apple is not preparing an improved version, for example Apple Intelligence+, with advanced AI features only accessible through subscription. Same on the user side, although AI does not arouse great interest in its current form, this trend could be reversed in the coming years when new features are developed by companies, with Apple in the lead.
