Although this “section” of Apple products has always been linked to the high-end in terms of performance and quality, Apple is now looking to find a true balance where the most demanding users are satisfied with the firm’s most economical products.
Apple is going to launch cheaper and better products
This change in strategy has a lot to do with the need to attract more customers, especially in a complicated economic context. Despite its success in premium devices, Apple has understood that, to continue growing, it must offer quality products at more affordable prices. Thus, in 2025, models such as the iPhone SE, Apple Watch SE, iPad and entry-level Mac will receive expected updates that will improve their performance and functionality, while maintaining their “affordable” price.
He iPhone SE 4th generationwhich will be launched between March and April 2025, promises to be one of the most attractive bets. With a renewed design, without the iconic home button, and the A18 chip that will bring improvements in battery and performance, the new SE will be in line with the brand’s advances, such as the integration of Apple Intelligence, offering performance exceptional at an affordable price. In addition, it will include a 48 MP camera, which will make it even more competitive.
The Apple Watch SE will also receive an update, with cheaper materials such as plastic, designed to attract younger people. The change in processor to a more modern chip will improve overall performance, although without reaching the features of the Pro models. This model will be ideal for those looking for a functional smartwatch without spending a fortune. Additionally, by changing the main material it will be made of, you will probably lower its price.
2025 will be the year of Apple
The 11th generation iPad is another device that will be updated. Apple could incorporate a laminated panel and support for Apple Intelligence, although the key will be whether the price remains affordable. While it is likely to remain competitive, consumers could see a price increase. However, the previous generation could also drop in price, offering more options.
As for Macs, Apple is overhauling its more affordable models. The MacBook Air will be updated with the M4 chip and an improved camera, making the entry-level device even more attractive against the competition. With the revamp of the Mac mini with the M4 chip towards the end of 2025, Apple is proving that even its budget options can offer a exceptional performance.
This approach is a direct response to consumers looking for affordable options, without compromising quality. Apple seems to have understood the importance of offering more accessible products to a broader audience. If everything goes this way, 2025 could be the year Apple revolutionizes the affordable device market, leaving behind the exclusive brand label and moving towards a greater diversity of users.
Although price remains an important factor, Apple seems to be learning that accessibility is also key to its future.
