Jacquemus has done it again. The French luxury firm, known for being one of the most famous brands in the world of fashion, has recorded its last advertising campaign entirely with a iPhone. The result is so cinematographic that it is hard to believe that it has been shot with a mobile device.
This movement is no accident, since Jacquemus and Apple have strengthened their relationship In recent months, exploring new ways to capture fashion with the most advanced technology.
Jacquemus uses the iPhone in its filming
Last January, Jacquemus surprised the world with his “Le Croisière” parade at Paris Fashion Week, recorded exclusively with iPhone 16 pro max. Now, the firm has taken this collaboration one step further with an advertising campaign that seems taken from an author film. With an impeccable photograph, frames careful to the millimeter and a color palette worthy of a feature film, the campaign shows that Apple smartphones are more than prepared for the high -end audiovisual industry.
It is not the first time that an iPhone is used in high -level productions. Directors like Steven Soderbergh Han rolled Complete films With an iPhone, like Unsane (2018) and High Flying Bird (2019), taking advantage of the versatility of your camera to achieve unique shots. The 4K recording quality, advanced stabilization and cinematographic capabilities of the iPhone have made more and more creators trust this device as a main tool to tell stories.
Jacquemus, with his minimalist and sophisticated aesthetics, has found on the iPhone the perfect ally to capture his vision of fashion. In the new campaign, each take seems to have been carefully planned to convey a feeling of luxury and exclusivity, with a game of lights and shadows that reinforces the visual identity of the brand. This approach reinforces the idea that the means of capture is as important as creativity behind the camera.
The impact of this strategy goes beyond fashion. Jacquemus is marking a trend in the industry, demonstrating that Technology can be integrated naturally in the creative process without compromising quality. With Apple as a strategic partner, the firm continues to explore new formats that break with the traditional schemes of photography and advertising video. Will the iPhone 16 be the best terminal to record?
Can you record a movie with the iPhone?
The question now is: will this become a new standard in the fashion industry? If something has been clear with this collaboration, it is that the combination of innovation and creativity can lead to visually shocking campaigns without the need for traditional recording equipment. And, seeing the result, it is difficult not to imagine that other firms follow the same path in the future.
Now we just have to see if any renowned film director, who knows if Martin Scorsese or Christopher Nolan's very, dare to shoot part or the entire next film with an iPhone. What is clear is that today it is no madness to think about it, but in the case of production with so much budget, it would be strange not to use the best available shooting technology, and that does not happen on an iPhone.
