This unexpected turn, detailed in a new Wall Street Journal report, in Apple’s pricing strategy has generated a stir, as it breaks with the initial idea that this device would be the most expensive in the range.
An ultra-slim design at an affordable price
The iPhone 17 Air will be the thinnest to date, with a profile of less than 8 millimetersreducing weight and thickness to offer a completely renewed design. Although its minimalist design could imply certain sacrifices, such as a simpler and more basic camera system and the elimination of the secondary speaker. However, the new price makes the device much more attractive to users, becoming the best quality-price iPhone on the market. Quite a bargain that will give you a lot to talk about.
While early leaks suggested that the iPhone 17 Air or Slim would cost more than the iPhone Pro Max, currently the most expensive model with a base price exceeding €1,200, the latest rumors indicate the opposite. The new report suggests that this model will be below $1,000 in the United States, possibly around $899, the same price as the current iPhone 16 Plus. It is expected, therefore, that it will arrive in Spain for less than €950.
To reduce costs, the iPhone 17 Air will be simplified. It will have a single camera rear, a step back from the dual or triple camera systems of the Pro models. In addition, it will do without a secondary speaker.
Although these decisions may seem controversial, the device will compensate with other notable features. For example, the iPhone 17 Air is expected to incorporate a 120Hz ProMotion displaya novelty that will put it at the level of the most advanced models in terms of visual fluidity.
A paradigm shift in the iPhone line
The iPhone 17 Air will not only stand out for its more affordable price, but also for its completely renewed design, something that users have been waiting for for years. Unlike recent launches, which have been more continuous in terms of design, this model promises to be a breath of fresh air in Apple’s catalog.
Furthermore, Apple seems to be betting on a new market segmentcombining premium design with moderate specifications at a competitive price, as we announced this past weekend. This could attract those users who are looking for a “different” iPhone without having to pay the extra that the Pro models entail.
The iPhone 17 Air seems to be the beginning of a new stage in Apple’s strategy, where the ultra-thin design could lead the way for future devices. While some users may miss features such as a longer-lasting battery or more advanced camera systems, the appeal of a thin and elegant design could be enough to win over a large portion of users.
With a price that could be up to $400 lower than initially expected and exclusive features such as the ProMotion display, the iPhone 17 Air has everything to become the most desired model of 2025. This device will not only redefine the design of the iPhone, but which will also mark a turning point in the way Apple structures its product range.
We will have to wait until September 2025 to know all the details, but one thing is clear: the iPhone 17 Air will be the protagonist one of Apple’s biggest bets in recent years.
