The expectations Before the presentation they were high, however, many people waited to see both specifications and the price, to decide whether the purchase was good, or not. And it seems that it has not been so beneficial for Apple, or at least not as much as they had planned.
This could lead to the company to rethink if the model is something annual, such as the iPhone Pro, or if they leave it as a special edition version, such as the SE, or Mini, being able to repeat each time according to the progress, sales, public, etc. Hence its name is Air, and not 17 Air, because it does not offer clues about the next.
The presale of the iPhone Air worse than expected
And, although we do not have data on Apple's production of each type of iPhone, we can see how are the Pre -sales In the different websites, which offers clues about this success or failure.
While the normal iPhone, or the pro already have a wait for weeks to receive it, be it directly in Apple, in a telephone company, or even Amazon, the AIRs do not have that problem, and we could get them, in the absence of 48 hours, even for the departure day, which makes us think that, they have created a lot of stock, or not, they have not calculated well the sales forecasts, and Apple expected more reservations of this modelhence there are no problems to receive it on the 19th.
It does not surprise us too much, and in the end, you are paying an extra for a device that only offers you thinner dimensions than the previous “plus”, and that they show you how it has an optional external battery, implying that, due to its thickness, it may not reach you at the end of the day if you are a demanding user.
This, together with what The price is higher than the normal iPhonewithout offering anything better, except for a minimally superior chip, but losing not only on battery, but in cameras, makes users, go for the normal model, or directly for the PRO.
Others believe that it is a marketing strategy used for a long time, where you see an average model, between the bad and the good, which makes you see that the price of the PRO is no longer so expensive, because it is only worth a few of euros more than the air, and, therefore, for that difference you already take the best, when it did not exist, the value between normal and the PRO, is too much. That is, the idea is that a third option is introduced (the “lure”) that is not intended to sell so much, but to make another option (generally the most expensive or profitable) seems more attractive compared.
In summary, Everything indicates that Air sales will be a failureor at least in terms of what Apple believed that would happen, so we will be attentive to the real data after a few weeks, and we will see if the company decides to get a new model in 2026, or wait another year. And you, what opinion do you have of him?
