With the presentation of the new MacBook Pro, powered by the brand new M4 chip, Apple has set the standard for 16 GB of RAM on their teams. To finish establishing this base configuration, it has eliminated the MacBook Air with 8 GB M2 and M3 processors from its stores, leaving the 16 GB RAM model as the entry device for this product.

Given this situation, many might wonder what Apple would do with the price. The truth is that it is all good news, because the guys at Tim Cook have decided to reduce the price of the 16 GB version of unified memory (RAM), to leave it at the same cost as the 8 GB version.

New prices for MacBook Air

In this way, the MacBook Air 16GB RAM with M3 chippresented in 2024, in its 13″ model, will now start at €1,299, with 256 GB of storage, stretching to €1,529 for the configuration with 512 GB of SDD storage, leaving behind the €1,749 cost that they had until just yesterday

For the 15″, prices start at €1,599 with 256 GB of storage, €1,829 with 512 GB and €2,059 for the most powerful version, with 24 GB of RAM.

On the part of the MacBook Air with M2 chippresented in 2022, we have a base price of €1,199 in the 256 GB SSD storage configuration, as the only option available, in a 13-inch screen diagonal.

All Macs start at 16 GB of RAM

Apple has taken an important step in the evolution of its computers by making the entire line of Macs start with a minimum of 16 GB of RAM. This means the end of the 8 GB era, a movement that many users had been demanding for years and that, from now on, sets a new standard in terms of performance and fluidity. This adjustment not only reaches the most advanced models, but also affects more affordable computers, such as the MacBook Air, Mac mini and iMac, which now boot with 16 GB of RAM at no additional cost.

This change is relevant in several ways. For years, Apple has been criticized for maintaining initial memory configurations that, for certain users, they fell short. While Apple argued that 8 GB on its devices with M-series chips offered equivalent performance to 16 GB on Windows devices, user demand for greater capacity has been constant.

MacBook Air M3 Midnight Blue 2024

The memory configuration change also brings with it an attractive pricing strategy. By setting 16GB as the standard across the entire lineup, Apple demonstrates its commitment to delivering more powerful devices. without forcing consumers to pay more. This not only strengthens its value proposition against the competition, but also better positions its products in the professional segment.

The RAM adjustment is also a movement that is in line with Apple’s philosophy of promoting the performance of its ecosystem. With the power of M chips and support for 16GB of RAM across the lineup, Apple ensures its devices remain leaders in efficiency and speed in resource-intensive applications such as video editing, software development, and more. the execution of multiple processes in parallel.

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