The solution to the CapCut price increase is free and is signed by Facebook and Instagram.

In this scenario, Instagram Edits emerges as the most attractive option, as it is a completely free app, without a watermark and with very complete editing tools, designed to replace CapCut in the creation of Reels and short videos.

Why is CapCut no longer convincing?

CapCut Pro, the premium subscription for ByteDance’s popular app, has gone from €11.99 per month to €23.99 per month (€199.99 per year), an increase that has caused many users to look for free or cheaper alternatives. This increase, justified by CapCut as an improvement in cloud storage and AI functions, has not convinced creators who simply want to edit their videos for social media without large costs.

Instagram Edits: What They Are and How They Work

Edits is Meta’s new video creation and editing app, officially launched on April 21, 2025, for Android and January 19, 2025, for iOS. It’s free to download from Google Play and the App Store, and all you need to do is log in with your Instagram account to access all its features.

The app is designed to create short-format videos such as Reels, TikTok, Stories, etc. But its tools make it a versatile editor, free of charge and without the watermark that many similar apps typically have.

Advantages of Edits over CapCut

• Zero cost: completely free, with no subscriptions or in-app purchases.
• No watermark: Export your videos in high quality without distracting logos or watermarks.
  Export in various formats: Supports HD, 2K, and 4K resolution, with HDR and SDR options.
• Complete tools: timeline with basic layers, and in the bottom bar options for cutting, volume, adjustments, speed, filters, green screen, voice FX, extract audio, mirror function, replace, and duplicate, among others.
• AI Effects and Green Screen: presets for changing backgrounds, AI animations, and advanced filters, as Meta uses its artificial intelligence resources directly on the mobile, and everything seems to be heading towards making it even more dynamic at this point.
• Instagram integration: Share your creations with one click on Reels, Stories, or Feed, leveraging the platform’s metrics and templates.

How to use the Edits step by step

1. Install Edits from Google Play or the App Store and log in with your Instagram account.
2. Create a new project: Choose between Import existing clips or Record video within the app.
3. Edit on the timeline: Drag clips to cut, split, and rearrange the sequence.
4. Apply adjustments and effects: Access the bottom bar and select tools such as Speed, Filters (color filters), or Green Screen (green screen) to modify the background.
5. Add audio: Use Extract Audio to separate the soundtrack, or import music and apply Voice FX to transform your voice.
6. Preview and export: Choose your desired resolution (HD/2K/4K) and save to your gallery or share directly to Reels.