You have to consider YouTube “like the first television channel in France”. This statement from the general director of the platform in France, Justine Ryst, to AFP this Tuesday, November 5, coincides with the publication of excellent results for the service in France. Let’s take stock.
Very flattering figures for YouTube in France
Two surveys published at the same time confirm the good form of the Google subsidiary. Thus, a Comscore survey carried out in May specifies that French people spend on average 41 minutes per day on YouTube, all screens combined. This is an increase of 8% over one year and it is above all more than TF1, the leading French channel which totals 38 minutes.
In another study carried out by Médiamétrie, we learn that nine out of ten French people watched a video on YouTube at least once during the month of May.
Such scores are enough to make Justine Ryst proud, who underlines:
When we look at these figures, we are the leading channel in France. This is the result of twenty years of effort: our uniqueness lies in the multiplicity of formats, in an economic model where more than half of the revenue is redistributed to creators and in an ability to constantly innovate and reinvent ourselves.
A success to put into perspective
Of course, it is appropriate to qualify these announcements a little. As rightly explained The EchoesYouTube’s audience remains well and truly lower than that of TF1 at the overall level, according to Médiamétrie. Likewise YouTube is also sometimes used to watch replays or live programs of traditional television, so it is a bit risky to prioritize the two.
When YouTube and TV come together
In any case, Google’s platform has no intention of becoming a media. Justine Ryst recalls in this regard: “Our job is to have the most robust infrastructure possible to allow creators and publishers to innovate while keeping the rights to their content. We have no upstream acquisition logic.”
In any case, we observe a rapprochement between mainstream television and YouTube, as noted BFM. Thus, star journalists from the small screen like Elise Lucet and Claire Chazal have joined the service. At the same time, Internet stars produce content that has absolutely nothing to envy of TV, or which sometimes even has higher budgets.
Are you surprised by the excellent results of YouTube in France? Tell us in the comments.
