Soft2Bet is a leading global iGaming technology company, delivering cutting-edge turnkey solutions for providers and innovative products and services for online gaming and sports betting operators worldwide.
Renowned for its rapid growth and industry-leading innovation, Soft2Bet is the driving force behind the award-winning Motivational Engineering Gaming Application (MEGA). This groundbreaking platform redefines gamification through immersive content, best-in-class player engagement, and fully customizable solutions.
Operating as both a B2B supplier and a B2C operator, Soft2Bet has a proven track record of success across regulated markets, setting new standards for excellence in the iGaming industry.
Background
Soft2Bet was founded in 2016 by Uri Poliavich, who envisioned transforming the iGaming sector through next-generation products and groundbreaking player experiences.
Under Poliavich’s leadership, Soft2Bet quickly gained traction, leading to the development of its flagship MEGA gamification platform—redefining how operators attract and retain players while driving sustainable revenue growth
With expansion into multiple regulated markets and recognition from industry leaders, Soft2Bet remains committed to delivering next-generation and innovative solutions that shape the future of online gaming and sports betting.
Soft2Bet has over 100 employees.
Availability
Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming. The company holds licenses in key markets, including Denmark, Ontario (Canada), Romania, and Sweden.
MEGA (Motivational Engineering Gaming Application)
Launched in 2023, Soft2Bet’s award-winning MEGA platform is revolutionizing gamification, transforming the player experience with unmatched engagement, personalized rewards, and dynamic retention strategies.
Designed for seamless integration with any casino or sportsbook operator, MEGA offers flexible rewards, intelligent bonus triggers, and advanced user segmentation—delivering higher engagement, increased player lifetime value, and sustainable revenue growth.
Proven Impact of MEGA:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amount
- 45% increase in Average Revenue Per User (ARPU)
By blending next-level gamification with real-world revenue impact, MEGA sets a new industry standard for player engagement and profitability.
When we talk about MEGA, we always refer to it as a solution, not an engine, because MEGA provides a complete solution with value for the user, not just a technical core.
B2C iGaming Brands
Soft2Bet operates a diverse portfolio of high-performing iGaming brands, each designed to deliver unique, localized gaming experiences across multiple regulated markets.
Our brands include:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand is built with a distinct theme, localized language support, and a rich selection of games, ensuring an engaging and immersive experience for players worldwide.
With continued expansion, Soft2Bet remains at the forefront of innovative, market-specific gaming solutions, delivering best-in-class entertainment and sustainable growth for its brands and partners.
B2B iGaming Operator Solutions
Empowering Operators with Cutting-Edge Solutions
Soft2Bet is more than just a provider—it is a true partner to operators, delivering turnkey solutions that drive success in regulated markets. Through its award-winning MEGA gamification platform and advanced Player Account Management (PAM) system, Soft2Bet offers fully customizable platforms tailored to meet the specific needs of each market.
Designed for seamless integration, Soft2Bet’s solutions include:
- Frontend customization for tailored user experiences
- Casino Integrated Solution with a vast portfolio of games
- Sportsbook Integrated Solution for competitive betting offerings
- Managed Services covering customer support, risk management, and compliance
- Payments integration—connecting operators with a wide range of payment providers and methods for a seamless transaction experience
By combining flexibility, innovation, and regulatory expertise, Soft2Bet empowers operators to enhance player engagement, increase retention, and maximize revenue—all while ensuring a seamless and compliant gaming experience.
Soft2Bet Invest
In July 2024, Soft2Bet unveiled Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to fostering innovation in the iGaming and casual gaming sectors. This fund aims to provide financial and business support to entrepreneurs and companies eager to elevate their ideas and operations to new heights.
In September 2024, Soft2Bet Invest was honored with the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This accolade recognizes entities that have made significant impacts on the gaming industry through technical innovation, mentorship, and investment.
Through Soft2Bet Invest, the company reaffirms its commitment to driving industry evolution by empowering the next generation of innovators in the iGaming and casual gaming landscapes.
Responsible Gaming
Commitment to Responsible Gaming and Player Protection
At Soft2Bet, responsible gaming and player safety are at the core of everything we do. Our mission is to provide players with the best possible gaming experience while ensuring a secure, transparent, and fair environment.
To uphold the highest standards, Soft2Bet has dedicated teams specializing in responsible gaming, fraud detection, and compliance, ensuring full adherence to all regulatory requirements across the 11 jurisdictions in which we operate.
Operating under some of the world’s strictest licensing standards, Soft2Bet continuously refines and strengthens its compliance protocols to enhance player protection. The company is regularly audited by multiple gaming authorities, reinforcing its commitment to excellence in responsible gaming and regulatory compliance.
Beyond meeting regulatory obligations, Soft2Bet proactively implements additional responsible gaming measures, going above and beyond industry standards to promote safe and sustainable gameplay.
Unique Features/Differentiators
- Customizable Gamification – Soft2Bet’s award-winning MEGA platform offers fully customizable gamification features, including avatars, collectibles, and city-building mechanics, creating highly immersive experiences that drive above-average retention rates.
- Flexible Integration – Operators have the power to customize their gamification strategy, selecting which gamification engines to enable, ensuring a tailored experience based on specific player demographics and market demands.
- Extensive Gaming Portfolio – With over 12,500 games from hundreds of top-tier providers, Soft2Bet delivers a comprehensive gaming ecosystem, hosting more than 1 million live events annually for an unparalleled gaming experience.
- Global Reach & Accessibility – Supporting 20+ languages and 70+ payment methods, Soft2Bet ensures seamless access to its brands and solutions, catering to a diverse, international audience across regulated markets.
Awards & Recognition
Soft2Bet’s innovation, technology, and leadership have been recognized with numerous prestigious awards from industry leaders, including EGR, SBC, SiGMA, and more.
Triple Winner at the 2025 Global Gaming Awards EMEA:
✔ Executive of the Year – Awarded to Uri Poliavich for visionary leadership
✔ Platform Provider of the Year – Recognizing Soft2Bet’s industry-leading solutions
✔ Product Launch of the Year – Honoring the groundbreaking MEGA gamification platform
Other Major Industry Awards:
✔ iGaming Sword Award 2023 – Turnkey Supplier of the Year
✔ Platform Provider of the Year – 2025 Global Gaming Awards EMEA
✔ Product Launch of the Year – 2025 Global Gaming Awards EMEA (for MEGA)
Soft2Bet’s continued commitment to excellence and innovation cements its position as a leading force in the iGaming industry.
