However, this is because Beats was originally independentand Tim Cook, who was already the CEO of the company, did not want to change this, since people associated the brand with something high-end, and that was very good for the future.
Beats and Apple, how it came about
Beats Electronics, the company founded by Dr. Dre and Jimmy Iovine, was acquired by Apple in May 2014 for approximately 3 billion dollars. This agreement included both the headphones and speakers division and the streaming music service. Beats Musicwhich, as we will now see, makes a lot of sense.
Apple acquired the Beats Music service as a basis for developing what would later become Apple Music. Most people, at that time, began to use Spotify, leaving behind mp3s and downloaded music, so Tim Cook did not want to be left behind, and his ally Beats already had a base to set up its own app, the which, today, is the most used on the iPhone, despite the fact that Spotify, globally, is the preferred one.
In short, we could say that Apple acquired Beats to consolidate itself in the premium headphones market, improve its appeal among young people and music culture, and take advantage of the talents of influential figures such as Jimmy Iovine and Dr. Dre.
To this day, many people still do not know this, and believe that they are independent brands, however, Beats belongs to Appleand if you are really looking for sound quality outside of the AirPods, getting some will also be a great option, since you have support for them from the apple company, either in one of its stores or SATs, something that, until Apple acquired it, it was not possible, since there are no Beats stores, something that is now solved thanks to this.
If you want to try them, you have them available, in turn, for buy, in Apple’s own storessince they not only repair them, but also market them. Many people are surprised to see them in one of these stores, although now you know why, since even though they are from Apple, they stay out of the research and development level, which is why they are not associated as much as other products.
And you, did you know that Beats and Apple were from the same company? Have you ever bought a Beats product? People associate it with something expensive, however, like AirPods, when you put them on for the first time, you don’t want others, so if you have never done it, we recommend not doing it, or you will end up taking out your wallet to get it. with some, and even more so if you know they are from Apple and you are a fan of the brand.
