For many years, the iPhone has been the most widely used device by influencers and content creators. It was hard to see someone recording a vlog or TikTok content without using an iPhone. However, these days, there aren’t as many, and we’ll tell you why Samsung is gaining ground in this field.
More and more creators are abandoning the Apple ecosystem to switch to the latest generation of Samsung Galaxy phones, and the reasons go far beyond simple personal taste. The obvious question is: what’s going wrong with Apple that’s making its most loyal audience start looking elsewhere?
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One of the most cited reasons is the quality of the cameras. Although Apple has continued to refine its sensors, many influencers agree that the Galaxy S24 Ultra and S25 offer greater versatility, especially thanks to their optical zoom and night photography. Samsung’s Portrait mode has improved significantly and, in some benchmark tests, even outperforms the iPhone’s in low-light situations.
Additionally, users highlight that Samsung’s camera app offers more advanced control over settings, allowing for more professional editing directly from the phone. However, when it comes to optical zoom or telephoto lenses, Apple is light years ahead and must take a definitive leap forward in this regard if it wants to catch up with its competitors.
When it comes to video recording, Samsung also takes the cake with its ability to record in up to 8 K. While the iPhone has a brilliant Cinema Mode, it doesn’t quite match up in terms of resolution, something that is rumored to change with the iPhone 17 Pro we’re expecting this year.
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Another compelling reason is the battery. In 2025, high-end Galaxy models are offering battery life that surpasses the iPhone 15 Pro and 16 Pro in various usage scenarios. The fast charging system, far superior to Apple’s, allows you to go from 0 to 100% in less than an hour. For someone glued to the screen, like an influencer who records, edits, posts, and responds to their audience throughout the day, that time makes a difference.
It’s not that Apple is doing things wrong, but it feels like it’s a step behind in some key areas. While the iPhone remains king when it comes to system fluidity, cross-device integration, and long-term support, developers are starting to value other aspects that Tim Cook’s team hasn’t quite mastered.
The change in trend isn’t yet massive, but it’s significant and is starting to worry the Californian company’s top brass. Influencers with millions of followers showing a Galaxy instead of an iPhone in their stories sends a powerful message. Apple has time to react, but if it wants to remain the go-to brand among designers, it will have to do more than just update the chip and repeat the formula.
