On YouTube, new trends are emerging. Today, content creators are trying to prioritize quality over quantity, like Squeezie. At the start of the year, the number 1 on YouTube chose to take a break for several months. Since his return, the videographer has offered less content but takes care of his releases. And it seems that this does not displease his audience.
A few months ago, it was Inoxtag’s turn to take a break… But not for the same reasons. Indeed, the one who represents the new generation of content creators had chosen to move away from the Internet and abandon social networks to conquer Everest.
After a desire to free themselves from the barriers of the web, with the proliferation of physical events organized to diversify and meet the expectations of their community, content creators seem to be taking cinemas by storm. Over the past three months, three YouTubers have each presented their respective documentaries. A new trend for videographers?
YouTube in theaters
Absent for months, Inoxtag returned to the spotlight through the front door. After climbing to the roof of the world, the videographer wanted to tell his epic tale through a 2.5 hour documentary. If the video is, of course, available for free on YouTube, this return is marked by an exclusive broadcast in cinemas in several cities in France, Switzerland, Belgium, Quebec and even Morocco on Friday September 13, 2024. In cinemas, 340,000 spectators are there. Enough to arouse admiration.
In the last 10 days, two other content creators have infiltrated French cinemas. If they did not arouse the same enthusiasm as that caused by Inoxtag with KaisenMastu and Ludoc still created two events in their own right, each on their own.
On YouTube, Mastu is followed by 6.43 million. Just that! At 27 years old, the content creator participated in DTR Fight this Saturday, December 7 at Paris la Défense Arena. This boxing event organized by RebeuDeter brought together 10 videographers, who initially knew nothing about it. Facing Djilsi, Mastu emerged victorious from his fight. In 7 months to become a boxerbroadcast exclusively this Saturday, December 14, 2024 at Pathé d’Angers, where he is from, Mastu looks back on his experience. 400 people were present to discover this documentary in preview, now available on its YouTube channel, proof of a real demand from subscribers.
This Tuesday, December 17, 2024, it’s up to content creator and co-founder of Studio Bagel Ludoc (almost 400,000 subscribers on YouTube) to meet his community in theaters. The subject is completely different: far from retracing an exploit, like Inoxtag and Mastu, Ludoc reveals his investigation of several years into a child molester, whose path he crossed somewhat by chance. Here again, the dark rooms are packed at the mk2 Bibliothèque in Paris. The thrilling documentary In Ludoc’s shadow was seen by nearly a thousand people at the cinema.
Content creators like cinemas, they all have something to gain. As for videographers, seeing their projects broadcast in cinemas allows them toestablish a certain legitimacy for their work. In addition, this allows their subscribers to introduce them to those around them and, at the same time, to reach a new audience. For their part, cinemas have the opportunity to rejuvenate the average age of spectators. In fact, 15-24 year olds are going to the cinema less and less. This is why mk2 launched the YouTube Ciné-Club label in 2023. In recent months, this label has become more and more successful.
After Inoxtag, Mastu and Ludoc, it would not be surprising to see other content creators seize this desire to have their projects discovered in theaters. Who will be next?
