What many feared seems that it will be a reality very soon: the arrival of the Advertising to WhatsApp. This is a news that has been commented for some time, and now the goal has officially confirmed it.
Taking into account that, so far, WhatsApp is completely free and without any subscription plan, it was foreseeable that Mark Zuckerberg was devising a strategy for monetize this huge application. It is important to remember that the app currently has around 1.5 billion active usersso advertising earnings could represent considerable profitability.
Key points about advertising at WhatsApp
Until now, it has not been confirmed when advertising on WhatsApp will be available, but everything indicates that it is a matter of time. According to the note, the ads will appear in the section of “News”where the stories and also the channels are. As on Instagram, the ads will be interspersed between the Stories of our contactsa change that will undoubtedly generate some discomfort among users.
In addition, the messaging application will begin to suggest specific channels, as part of this new monetization plan. But … are our data at risk? According to the goal, private chats remain protected thanks to end -to -end encryptionso they will not show any type of advertising.
The company will use basic information, Like the country of originto show ads as personalized as possible. Although goal ensures that our messages are completely safe, it is still worrying that our data continues to be used for commercial purposes, especially in a Platform focused on the privacy of conversations.
Anyway, for now we only have to accept this new strategy of Mark Zuckerberg. And although it is understandable from the point of view of self -sustainability, perhaps a Subscription planin the style of Telegram, it would have been a fairer option for users.
Tell us, What do you think about the arrival of advertising to WhatsApp? Your comment is important to us.
