Vanessa Triguba veteran in the company, will assume the role of vice president of stores and retail operations, a play by Apple that arrives with the aim of relieving Deirdre O'Brien's workload, current senior vice president of retail and human resources (retail + People, as Apple calls it).
New position in Apple
This readjustment in the directive dome responds to a reorganization in which Apple has been immersed in recent years. Since O'Brien assumed the Human Resources Department in 2017, its role has changed several times, including the extension of its responsibilities to the retail area in 2019, a separation in 2023 and a new fusion in 2024. Now, with the arrival of Trigub, the structure seems to find a balance in the management of the global retail.
According to Bloomberg, Apple has not yet made an official announcement, but anonymous sources close to the company have confirmed that Trigub will assume the position soon. Her career within Apple supports her: she joined the company in 2007 and, after years of work in store management, in 2023 she was promoted to Vice President of Retail Operations in the West Region of America. Now, his rise to a global position puts him in the line of succession as one of the possible candidates to replace O'Brien in the future.
With this change, retail regional executives who previously reported O' marketing, online sales and real estate expansionA of the Apple Store.
More Apple Store?
Trigub's rise comes at a key moment for business Apple retail. Despite the strength of its sales model, the company faces new challenges, such as online trade growth, the evolution of experience in physical stores and the need to reinforce customer loyalty in an increasingly competitive market. His experience in the management of stores on the west coast of the United States, one of the most important regions for Apple, makes it a key figure to face these challenges.
Reorganization also reinforces the importance of retail within Apple. With More than 500 Apple Store Throughout the world, they are a fundamental pillar in the company's strategy, not only as points of sale, but as brand experience and customer service centers. The new leadership structure could translate into a more agile management and a better integration between physical stores and digital platforms of the company.
Trigub's future within Apple will depend on its performance in this new role. If it manages to improve efficiency and strengthen the retail presence of the company, it would not be surprising to see it assume greater responsibilities in the coming years. For now, its ascent marks a new stage in the evolution of Apple's retail, with a renewed approach in the optimization and growth of its network of stores globally.
