The last report of Sales in China It leaves us worrying data, at least with respect to Apple's brand, since the Asian market would be partially rejecting the American company, due to multiple factors that we will see now, which could be a problem for everyone.
This would come after the tariffs imposed by Donald Trump, although this is not the unique cause of the collapse of the sale and relationship of the apple with China and the rest of the countries of his continent, however, help, and much, that people do not just trust to have one in these places.
Apple loses land in Asia
In March 2025, sending smartphones of foreign brands in China, led by Apple, fell 49.6% year -on -year, reducing 3.75 million to 1.89 million units. This fall placed the Apple market share in approximately 8%while local brands dominated with 92% of shipments.
During the first quarter of 2025, non -Chinese shipments decreased more than 25%, although the total smartphones market in China grew by 3.3%. Apple descended to fifth place in market share:
- Huawei (19.4%)
- Alive (17%)
- Xiaomi (16.6%)
- Oppo (14.6%)
- Apple (14.1%)
This is something strange to see, because, in the rest of the countries, direct competition is with Samsung, normally, the second best selling, something we do not see on this list, where Samsung does not even appear either.
The factors that would have produced this are not only due to the economic war with Donald Trump, but also to the following:
- Competence of local brands: Huawei has resurfaced with its own chips and the Harmonyos Next operating system, attracting Chinese consumers, due, partly, to the competent prices, since, when producing in their own country, they achieve an unbeatable value for money and price.
- Government policies: Subsidies of the Chinese government offer 15% reimbursements in electronic products below 6,000 yuan (approximately 800 euros), favoring more affordable local brands, something that, together with the first point, is inclined again to bow off the balance in the price-quality.
- Limitations in Functions of AI: Apple's artificial intelligence functions, such as Apple Intelligence, are not available in China due to regulatory restrictions, which reduces the desire to buy it with respect to other brands that are in the country, since, although it is not the main characteristic of a phone, it is part of Apple's attraction this year, and not being able to have it does not help to get one.
In summary, Apple is not happy with this, and the losses in a continent as wide as China could have an impact on all, so we will see how the issue ends, and if they manage to trace popularity in the country, although competing with local marks, and more with current tariffs, it is complicated, and probably see an iPhone in those sites is increasingly difficult, at least first hand and new. And you, what do you think of all this? Would you have something of Apple in China, or do you prefer to pay much less for something similar, even if it is Huawei?
