According to Mark Gurman, Apple's renowned analyst, the Californian company is considering adopting a strategy that would include advertising In its popular maps application.
Apple maps ads
The company would be considering integrating sponsored results into searches inside of Apple Mapssomething that other navigation applications such as Google Maps, Waze and Yelp have already successfully implemented. Although for now there is nothing confirmed, the possibility that Apple Monette your maps service is charging (and never better) more and more strength.
It is not the first time that advertising in Apple Maps is discussed. In 2022, Gurman already advanced that Apple had begun the development of this function, but the company did not materialize it. Now, the journalist says that the idea is again on the table, although the engineering team has not yet started working on it, which suggests that, if approved, the ads in Apple Maps would take to arrive.
The advertising model that Apple could implement would not include the typical intrusive banners that appear on web pages or in some free applications. Instead, it would be advertisements in the search results. For example, if a user looks for “pizzerías near”, it is possible that Restaurants paying Apple appear in the top positions From the list. Something already happens in the App Store, where developers can pay to promote their applications in search results.
The inclusion of ads in Apple Maps could be an important source of income for the company. Apple has increasingly bet on its service business, and advertising is a sector in which it still has a margin of growth. Currently, its advertisement program in the App Store generates billions of dollars a year, and expanding this model to Apple Maps would allow further increase its benefits without depending exclusively on the sale of hardware.
Native iPhone application with ads
Despite the economic benefits, the arrival of ads to Apple Maps could generate controversy among users. Apple has built its image around privacy and user -free user experience, so some could see this measure as a contradiction. However, if the company implements this function in a discreet and controlled way, users may barely notice the difference, as already happens in the App Store.
For now, Apple has not confirmed or denied these plans, so everything remains in the field of speculation. What is clear is that the company continues to explore new forms of monetization within its ecosystem, and Apple Maps, with millions of users worldwide, represents a great opportunity. If the ads finally reach the application, The key will be how they are implemented And if Apple manages to maintain the user experience without compromising the quality of its service.
