Apple has renewed its iPads line with increasingly powerful models with artificial intelligence, but there is one that has been left out of the revolution: the basic iPad. After more than two years of waiting, Apple has updated this model with a processor that is not compatible with Apple Intelligence, which has generated many questions.
However, a recent CIRP report has revealed the true reason Behind this decision, and everything makes sense. We tell you the reasons that have led Tim Cook's boys to make this controversial decision.
standard iPad without Apple Intelligence: Why?
In recent years, Apple has been spoiled its range of iPads with important improvements. The iPad Pro has received a spectacular M4 and a dream screen, the iPad Mini has jumped to the A17 PRO with support for Apple Pencil Pro and the iPad Air has grown up to 13 inches with two renewals in a row. But while all these models have evolved strongly, the most affordable iPad has remained in the shadow, with a minor update that has not allowed it to get into the artificial intelligence train.
The question is obvious: why has Apple decided to limit its most popular model so much? The answer is in sales figures. According to the CIRP report, the cheapest iPad has gained unstoppable ground within the Apple tablet market. In 2021 it represented only 15% of sales, but in 2022 it rose to 21%, in 2023 it reached 30% and in 2024 fired up to 38%. This means that more and more users are opting for the most economical option instead of investing in higher models.
For Apple, this is a problem. Although any sale is a sale, the company prefers customers to spend more on high -end products, where profit margins are much higher. Yes cheaper iPad Continue gaining market share, premium models could be affected and Apple would lose important income. And this is where the strategy they have applied with this latest update comes into play.
Why don't the iPad have
First, Apple delayed more than usual the renewal of the entry iPad. When he finally arrived, he did it with minimal improvements without support for Apple Intelligence. When leaving it out of the new wave of artificial intelligence, Apple is sending a clear message: if you want the latest in technology, you will have to pay more. In this way, Apple tries to direct the public towards the purchase of others more expensive iPadignoring the input range.
Now everything makes sense. Apple has not forgotten the basic iPad nor has it neglected by error. It has been a premeditated decision to stop their growth and make sure that users with the highest technological demands opt for higher models. With this, the company manages to balance its sales and reinforce its business strategy without losing control of its own market.
For those looking for an affordable and functional iPad, the base model remains an interesting option, but it is clear that Apple has marked the limits of its potential. If you want the best of the company, you will have to look higher … and spend more money.
