Currently, they are no longer the most expensive, and there are many competitors that have even clear them clearly, so Apple, leaving aside that exclusivity, is trying to focus on taking the maximum number of customers, with prices and prices, with prices and more competitive products.
Apple mid -range products
We start with him iPhone Se 4a device that we had not seen so far, and that offers everything an iPhone needs, but costing half that a pro model of this year, which makes many think it is worth going for the expensive one, although really Its target audience is that of people who acquire mid -range devices, and who have no budget for something higher, giving them the option of having an iPhone despite everything.
On the other hand, we have the iPadanother type of very expensive device, especially in the high range, exceeding the price of a computer. However, we will also see in 2025 An economic modelpossibly for 399 euros, which, despite being an important expense, will offer us a quality that is most likely above a high -end tablet of another brand, so they will attract customers excited by Apple, and without making them spend so much.
Finally, we will see a iPhone 17 Aira thin model that will be next to the high range of this year and that supposedly will have a lower price than we expect, thus giving us another possible choice within the economic ranges that Apple wants to handle. There is a lot of information about him, what we are clear about is that it will not be more expensive, and that is that Apple is betting on prices.
In addition, other products such as New Apple TV this year, or the Homepod Mini 2 That it will also come out in 2025, they are estimated that they could lose price, something that even surprises us, since we do not talk about low-cost versions such as the iPhone or iPad, but will be models superior to the current ones, with better features, compatible with Apple Intelligence, etc Music, Icloud+, Apple Arcade, Apple TV+, Apple Fitness+, etc., so having more users, despite winning less for each product, could increase even more.
And you, do you think it is a good Apple strategy? Have you thought about acquiring any of these cheapest products, or do you consider that the only profitable is the high range, something that Tim Cook's company always highlighted? Leave us a comment with your opinion about it.
